Global Social Media Meets Local ROI

Please take note: WE ARE AT A NEW LOCATION at CITRIX (http://citrixstartupaccelerator.com/find-us/).

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Here (http://bit.ly/WvT6E8) is an interview previewing the meeting:Get ahead of 99% of social media and on-line marketers...

Learn the secrets to the strategic thinking and tactics driving social success across the world.

Social media and ALL digital marketing have become forever linked.

Whether it’s the explosive growth of Mobile in APAC or social media success stories in the US, all companies that embrace the trends and boldly execute are seeing tremendous ROI…and I’ll show you why and how.

This session will take both a high-level look at the global research for APAC, EMEA and the US, as well as at the local playing field. It will provide an in-depth look into the tactics of social media across all marketing channels to drive awareness through Facebook, visual story telling, content creation, video and useful KPIs.

Key takeaways:

Pinterest and Instragram for GREAT visual story telling Research and case study examples from SAP, Cisco, AT&T,CocaCola, Citi, HuffingtonPost, Intel Facebook amplification tactics driving increase in sales of over 200% for brands like Starbucks, Target and Amazon Top trends and tips from the experts on the forefront of SoLoMo (Social Local and Mobile) How to build an engagement strategy around your social actions and engaging video content Ways to plan your social media marketing strategy and measure success through multi-channel attribution models How to align your social strategy across diverging departmental goals -----------------

About the Speaker:

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Aaron P. Kahlow, CEO & Founder, Online Marketing Institute (http://www.onlinemarketinginstitute.org/)

@AaronKahlow (https://twitter.com/AaronKahlow). is one of the most recognized thought-leaders in the Digital Marketing and Social Media space. Having founded, funded and built three digital marketing companies as well as given 100s of marquee keynote speeches around the globe, Kahlow has a significant impact on the industry.

Kahlow built Business Online (http://www.businessOL.com) from 3 guys and a brother in a dentist office into the BtoB Digital Agency of the Year, then founded and sold the industries premier digital marketing event, the Online Marketing Summit (http://www.onlinemarketingsummit.com) to UBM, and is now on his 3rd successful start up, the Online Marketing Institute (http://www.onlinemarketinginstitute.org/).

He is a recognized author and columnist (ClickZ, NYTimes) and was named Metropolitan Magazine's “Top 40 Entrepreneurs under the Age of 40”. Facebook (https://www.facebook.com/aaron.kahlow) & LinkedIn (https://www.linkedin.com/in/aaronkahlow) are his preferred places to connect.

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Thanks to our sponsors Moss Adams LLP, Nixon Peabody, and Technology Credit Union for their generous support, to Citrix Startup Accelerator for being the facilities host, and to Accenture as the food sponsor.

REMINDER: If you are not a current SVForum Member, admission will cost $20. Or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join at www.svforum.org/join. (http://www.svforum.org/join)

Location:

Citrix Startup Accelerator (http://citrixstartupaccelerator.com/find-us/)

4555 Great American Parkway, 3rd Floor
Santa Clara, CA 95054

Details on how to find the location (http://citrixstartupaccelerator.com/find-us/)!

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion
8:15 - 8:45 p.m. Wrap-up / Networking

Cost:
$20 at the door for non-SVForum members
No charge for SVForum members

Security requires all to pre-register. Please do it here. Thanks.

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