Global Social Media Meets Local ROI

Please take note: WE ARE AT A NEW LOCATION at CITRIX.

 

 

 

 

Here is an interview previewing the meeting:Get ahead of 99% of social media and on-line marketers...


Learn the secrets to the strategic thinking and tactics driving social success across the world.

Social media and ALL digital marketing have become forever linked.

Whether it’s the explosive growth of Mobile in APAC or social media success stories in the US, all companies that embrace the trends and boldly execute are seeing tremendous ROI…and I’ll show you why and how.

This session will take both a high-level look at the global research for APAC, EMEA and the US, as well as at the local playing field. It will provide an in-depth look into the tactics of social media across all marketing channels to drive awareness through Facebook, visual story telling, content creation, video and useful KPIs.

Key takeaways:

  • Pinterest and Instragram for GREAT visual story telling
  • Research and case study examples from SAP, Cisco, AT&T,CocaCola, Citi, HuffingtonPost, Intel
  • Facebook amplification tactics driving increase in sales of over 200% for brands like Starbucks, Target and Amazon
  • Top trends and tips from the experts on the forefront of SoLoMo (Social Local and Mobile)
  • How to build an engagement strategy around your social actions and engaging video content
  • Ways to plan your social media marketing strategy and measure success through multi-channel attribution models
  • How to align your social strategy across diverging departmental goals

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About the Speaker:

Aaron P. Kahlow, CEO & Founder, Online Marketing Institute

@AaronKahlow. is one of the most recognized thought-leaders in the Digital Marketing and Social Media space. Having founded, funded and built three digital marketing companies as well as given 100s of marquee keynote speeches around the globe, Kahlow has a significant impact on the industry.

Kahlow built Business Online from 3 guys and a brother in a dentist office into the BtoB Digital Agency of the Year, then founded and sold the industries premier digital marketing event, the Online Marketing Summit to UBM, and is now on his 3rd successful start up, the Online Marketing Institute.

He is a recognized author and columnist (ClickZ, NYTimes) and was named Metropolitan Magazine's “Top 40 Entrepreneurs under the Age of 40”. Facebook & LinkedIn are his preferred places to connect.

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Thanks to our sponsors Moss Adams LLP, Nixon Peabody, and Technology Credit Union for their generous support, to Citrix Startup Accelerator for being the facilities host, and to Accenture as the food sponsor.

REMINDER: If you are not a current SVForum Member, admission will cost $20. Or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join at www.svforum.org/join.

Location:

Citrix Startup Accelerator

4555 Great American Parkway, 3rd Floor
Santa Clara, CA 95054

Details on how to find the location!

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion

8:15 - 8:45 p.m. Wrap-up / Networking

Cost:
$20 at the door for non-SVForum members
No charge for SVForum members

Security requires all to pre-register. Please do it here. Thanks.

To subscribe/unsubscribe to the mailing list:
www.svforum.org/subscribe-sig

Join or login to comment.

  • Michael R.

    I paid $20 to hear an infomercial for Aaaron Kahlow's online marketing classes. Total Rip off. Like ordering a real beer and getting a watered down Bud Lite. They even forgot to order the food. Hey SVForum are you serious. You charge for this...get real

    Everything Aaron covered was a few years old. Maybe if you've been living in a cave it would be new and informative.

    Aaron's message was:
    1) You must do FaceBook marketing (But how you ask? Just take my class and I might tell you he says)
    2) You must do videos on YouTube because they are the second largest search engine - (Any examples of what works, what doesn't work and why? No. Just take my classes where I might tell you.)

    So if I want to learn something I have to take his classes.

    Plus the building and parking is creepy. Mostly empty. Lots of ghosts from failed start-ups wandering the halls.

    I was looking for a place to learn and connect with marketers. This wasn't it.

    5 · March 11, 2013

    • Michael R.

      Low blood sugar was a factor. After there I went to my fav takeout place. I stodd there and watched the cook screw up 3 orders in a row. He had to re-do them before mine.

      March 12, 2013

    • Michael R.

      So what I was getting at. The freshness of the data was not an issue. It was that for a few years now, pundits have been telling us we must be marketing on facebook. So, even though that is still true, that bit of direction has already been over used. What would have sold me was a few examples on what has worked and what has not and why. As an insider you probably know have info like that. Then take my class to learn how to do it the right way. YouTube is the same thing. 2 1/2 years ago I was at a marketing luncheon at the Direct Marketing Assoc of Northern Ca and the message was that You Tube is the 2nd largest search engine. Also that advertising on YouTube was cheaper (back then) because YouTube had no marketing people yet. So I already have videos on YouTube. But it would be great to see practical success stories with tips on what works best and what not to do.

      March 12, 2013

  • John S.

    Natascha, Paul and the rest of the SVForum Marketing & Social Media SIG co-chairs, thanks for the event! Aaron was a dynamic speaker who shared his insights. I liked his practical approach to social media and Facebook. Less hype and more facts.

    I learned about some new trends and facts (which is my primary goal in attending your SIG). Aaron did promote his company but not to a degree that I felt was over the top. I know it is difficult to please all the people all of the time every month. Put me in the pleased group.

    March 12, 2013

  • Sachin N.

    I have been an SDForum/SVForum member for almost 9 years. I agree with some of Michael's comments and on his take with Marketing strategies. Aaron - Contrasting some of the popular channels with specific real life examples for SMB vs. Large corporations would have been very helpful. Paul - Perhaps we can invite Aaron again with some pre-submitted questions to make everyone happy. Just a suggestion.

    March 12, 2013

  • Cheryl M.

    didn't make it, had to arrive late, and parking was a problem. Garage was not accessible, and I wasn't comfortable parking in another company's lot (where security was watching) and walking along Great America Parkway to the building.

    1 · March 11, 2013

  • Bryden F.

    Looking forward to attending!

    March 9, 2013

  • Dana M.

    Looking forward to seeing you all.

    March 5, 2013

  • Ron F

    looking forward to it

    March 2, 2013

  • Paul W.

    Can't wait t hear Aaron and his online marketing wisdom.

    February 12, 2013

  • Perrine C.

    Can't wait! :-)

    1 · February 7, 2013

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