The Money is in Retention. Start There. Harvest GOLD in the BIG Data Blizzard.

The Money is in Retention. Start There. Harvest the GOLD in the BIG Data Blizzard

 

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Here is a preview blog post based on an interview with our speaker.

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Relationships drive business. Yet, no one knows who does what to whom, when, for what result in marketing, sales, and customer service. Customer retention is even more of a mystery--no one is directly in charge. But, that is where the MONEY is! To thrive in the Relationship Age start with Retention. (OPPORTUNITY for Sales and Marketing to establish a new Retention function.)


For established companies some 80% of revenue comes from repeat business and referrals. Typically, only 20% comes from new customers. And typically, 80% of revenue and 100% of profit come from 20% of customers. The relationships with those priority customers was hard to know even before the BIG Data Blizzard hit. A blizzard certainly, but one carrying with it digital relationship GOLD.


Harvest the GOLD, not by being faster at looking backwards, or more complete in looking at trends by including Social Media. Nor using even fancier tools to read the tea leaves. None of that matters unless xyou’re focusing on the right customers. None of that matters if the right relationship metric is missing. The right metric, Relationship Value, is the game changer. With Relationship Value you can compete on relationships. The metric is a leading indicator for profit and satisfaction. (OPPORTUNITY for Sales and Marketing to harvest the relationship GOLD. Relationship Value makes the data come alive!)


Religence CEO Linda Sharp will show you how to focus on the most profitable customers, and how to use the breakthrough metric, Relationship Value, to thrive in the Relationship Age.

 

About the Speaker:

Linda Sharp, CEO, Religence

Linda Sharp is CEO of Religence, a customer-focused performance management consulting firm specializing in the Religence Framework for CRI (Customer Relationship Intelligence). Linda is the inventor of a breakthrough Relationship Age metric, Relationship Value, which applies to Communities as well as the Enterprise. Linda was well ahead of the movement to customer-centric thinking, having pioneered the use of Voice of the Customer research for strategic positioning to help build a billion dollar technology business from scratch, double an environmental engineering firms’ business, and grow an insurance company by 80% after years of shrinking market share.

Successes like these made her audacious and bold enough to try to quantify marketing, putting her propensity for math to work. Her goal was to get marketing—in the broadest sense of the word—some respect to take its rightful place at the management table. Community Leaders have a similar
problem and opportunity. She understood early on that a company’s best potential customers were most likely its current customers. Leveraging these customer relationships in an Enterprise’s Stakeholder Community is What’s NEXT. Linda predicts that major Enterprises will run their entire business through their Stakeholder Community within the next five years and measure them with CRI. Another leadership OPPORTUNITY, absolutely!

Linda’s will bring a few copies of her book Customer Relationship Intelligence: A Breakthrough Way to Measure and Manage Sales and Marketing to give away in the session. Or you can get a FREE electronic copy if you check out her teams’ entries in the McKinsey-HBR Management Innovation Challenge. Their HACKs have been consistently ranked in the top 1% of over 960 innovative ideas globally. You’ll see why major Enterprise companies are paying attention. Ask her for a link: [masked].

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Thanks to our sponsors Moss Adams LLP and Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host, and to Accenture as the food sponsor.

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New Location:

Citrix Startup Accelerator

4555 Great American Parkway, 3rd Floor
Santa Clara, CA 95054

Details on how to find the location!

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion

8:15 - 8:45 p.m. Wrap-up / Networking

Cost:
$20 at the door for non-SVForum members
No charge for SVForum members

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  • Dana Marks

    All very sound principals, but definitely geared toward big companies, not start-ups or entrepreneurial companies. If smaller companies can apply the same concepts of customer retention without the overhead expense of apps/systems/personnel then it would be very positive.

    June 11, 2013

  • Anjan Tarafder

    Very nice presentation !!

    June 10, 2013

  • Jo

    Great thoughts!

    June 10, 2013

  • Perrine Crampton

    Fantastic content. She's working to help community managers and social media managers identify ROI within relationships. NOT an easy task. Check out her thinking. She is right: the core of all "this" media, marketing, sales, community is customers and relationships. No customers; no business. People just like to spend their hard earned money with people they like more than with businesses that treat them like an entry in a CRM. Significantly LESS expensive to KEEP existing customers happy. Why? Because when done right, you turn them into your advocates and evangists which has hgher value to new propective customers. Most effective businesses either have unique products and great relationships with their customers and employees. What do THEY (the customers) want and NOT what do I need to sell. This is the real question every salesperson should be focused on if they want to "make quota."

    1 · June 10, 2013

  • Francesco Rago

    September Planned meetings?

    June 2, 2013

  • A former member
    A former member

    Good topic, I hope to attend.

    May 20, 2013

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