Right Experience, Right Results: Improve Profits, Engagement w/Mobile & Big Data

Here (http://bit.ly/14QYUaM) is a blog post previewing Ms. Lopez presentation.

Right Experience, Right Results
Improving Profits, Margin and Engagement with Mobile and Big Data

In the past, the technologies to deliver personalized and contextual services were either unavailable or unaffordable. Personalization was also a concept that was reserved solely for the consumer market. The next wave of computing, based on mobile, big data and analytics, provides the foundation for businesses to create adaptive, personalized applications and services that get smarter over time.

Today’s consumer and enterprise products and services must adapt to support the burgeoning demand for always connected, accurate and real-time information. These smarter services, which Lopez Research defines as Right-time Experiences, will deliver the right information or service at the point of need to a company's customers and to its employees. Right-time experiences will be achieved by using big data and analytics to turn context from mobile, social and other sources into insight that delivers better information and richer experiences.

About the Speaker:

Maribel Lophttp://photos1.meetupstatic.com/photos/event/3/1/4/e/event_246312622.jpegez, Principal Analyst & Founder, Lopez Research LLC (http://www.lopezresearch.com)

Maribel Lopez offers deep industry knowledge and expertise to provide research, analysis and strategic insight to the communications industry. Over the past two decades, she has observed, commented on and engaged in the massive shifts in communications technologies. She has worked directly with the service provider community as well as with equipment, device and software vendors. Maribel’s perceptions are gained through direct industry involvement and interaction where she has an opportunity to listen and speak to the customers that are the ultimate beneficiaries of her clients’ technologies.

Often-quoted for her industry insight, Maribel is a sought-after mobile technology conference speaker and facilitator. Since founding Lopez Research, Maribel Lopez has been called upon to provide strategic analysis of global markets, undertaken message testing, analyzed product positioning, and helped companies to understand where they play in new markets. Prior to founding Lopez Research, Maribel was a respected analyst for more than 10 years at Forrester Research, most recently as Vice President of the tech industry strategies group. In this position at Forrester Research, Maribel provided analysis on multiple topics including network and service strategies, enterprise communications and consumer markets for voice, video and data. She also worked as an analyst for International Data Corporation, and gained practical marketing and operations experience while at Motorola and Shiva Corp.

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Thanks to our sponsors Moss Adams LLP and Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host, and to Accenture as the food sponsor.

REMINDER: If you are not a current SVForum Member, admission will cost $20. You can pay in advance at REGISTER NOW (https://svforum.org/Marketing-Social-Media/Marketing-Social-Media-SIG-Engagement-Marketing-Top-Ten-Online-Tools-Grow) or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join at www.svforum.org/join. (http://www.svforum.org/join)

New Location:

Citrix Startup Accelerator (http://citrixstartupaccelerator.com/find-us/)

4555 Great American Parkway, 3rd Floor
Santa Clara, CA 95054

Details on how to find the location (http://citrixstartupaccelerator.com/about.html)!

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion
8:15 - 8:45 p.m. Wrap-up / Networking

Cost:
$20 at the door for non-SVForum members
No charge for SVForum members

Security requires all to pre-register. Please do it here. Thanks.

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