Building Influencer Relations Through Content

Details

Here (http://bit.ly/1aJ8eCr) is an interview with our speaker, previewing the meeting...

So much of pitching these days has to do with connecting with influencers. Pitching is unfortunately always a gamble. Producing content is not. In this presentation we'll suggest you "pull a PR 180" and ask people to talk about themselves, and not you. We've found this technique to be the fastest way to build influencer relationships and industry thought leadership, and the benefits will come back to you in spades.

Register Here Now! (https://svforum.org/Marketing-Social-Media/David-Spark-Founder-Spark-Media-Solutions) ------------------------------------------------------------------

About the Speaker:

David Spark, Founder Spark Media Solutions

http://photos3.meetupstatic.com/photos/event/a/5/0/2/600_295782242.jpeg

David Spark is a veteran tech journalist and founder of Spark Media Solutions (http://www.sparkmediasolutions.com/), a brand journalism firm that helps its clients be seen as leading voices in their field through brand-quality media production. The company has worked with clients (http://www.sparkmediasolutions.com/clients/) such as Dice, Microsoft, Yammer, IGT, Sprint, Alcatel-Lucent, Tripwire, Riverbed, Zoho, and Indycar Racing.

Since 1996, Spark and his articles have appeared in more than 40 media outlets including eWEEK (http://www.eweek.com/googlecse.html?cx=partner-pub-6422417422167576%3Aa836yi6f9rl&cof=FORID%3A11&ie=ISO-8859-1&q=%22david+spark%22&siteurl=www.eweek.com%2F&ref=&ss=1276j162192j15), Wired News (http://www.wired.com/search?query=%22david+spark%22&siteAlias=all&x=0&y=0), PCWorld, ABC Radio, John C. Dvorak’s “Cranky Geeks,” KQED’s “This Week in Northern California,” (http://www.sparkminute.com/?s=kqed) and TechTV (http://www.youtube.com/watch?v=kzToovmAywc&noredirect=1) (formerly ZDTV).

In addition to traditional media, Spark spent ten years working in advertising at various agencies, the last being Publicis Dialog where he launched the company’s new media division. Spark also squandered more than a dozen years working as a touring stand up comedian (http://youtube.com/watch?v=H3HbRZMvad8), a San Francisco tour guide, and comedy writer for The Second City in Chicago.

Today, Spark blogs regularly on the Spark Minute (http://www.sparkminute.com/) and is a regular contributor for Mashable (http://mashable.com/author/david-spark/), Socialmedia.biz (http://socialmedia.biz/author/daspark/), and Technologizer (http://www.lijit.com/search?uri=http%3A%2F%2Fwww.lijit.com%2Fusers%2Ftechnologizer&q=%22david%20spark%22&type=blog).

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Thanks to our sponsors Moss Adams LLP and Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host and to Accenture for our refreshments.

REMINDER: If you are not a current SVForum Member, admission will cost $20. You can pay in advance at REGISTER (https://svforum.org/Marketing-Social-Media/David-Spark-Founder-Spark-Media-Solutions). (https://svforum.org/Marketing-Social-Media/Marketing-Social-Media-SIG-Learn-How-Turn-Yourself-Expert-Thought-LeaderGuru)Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join at www.svforum.org/join. (http://www.svforum.org/join)

Location:

Citrix Startup Accelerator (http://citrixstartupaccelerator.com/about.html)

4555 Great American Parkway, 3rd Floor
Santa Clara, CA 95054

Details on how to find the location (http://citrixstartupaccelerator.com/about.html)!

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion
8:15 - 8:45 p.m. Wrap-up / Networking

Cost:

$20 at the door for non-SVForum members
No charge for SVForum members

Security requires all to pre-register.
Please Register at the SVForum SIG page. Thanks. (https://svforum.org/Marketing-Social-Media/David-Spark-Founder-Spark-Media-Solutions)

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