How to Leverage LinkedIn to Raise Brand Awareness by Yumi Wilson

How to Leverage LinkedIn to Raise Brand Awareness

Here (http://bit.ly/1rVbt1k) is a preview interview with our speaker...

During the session, you'll learn how to promote your brand by optimizing theLinkedIn Profile, Company Pages and Groups. You’ll also learn how to use LinkedIn's new Publishing Platform. You'll also learn how to conduct advanced searches that will promote your company's message and visibility.

Yumi Wilson, a corporate communications manager at LinkedIn and associate professor of Journalism at SF State University, will conduct the training. .

REGISTER NOW!
(SVForum Members, login first, then register.)

The Speaker

Yumi Wilson (https://twitter.com/Yumiwilson), Corporate Communications Manager. LinkedIn (https://www.linkedin.com)

http://photos4.meetupstatic.com/photos/event/3/a/2/2/600_400514882.jpeg

Yumi Wilson (https://twitter.com/Yumiwilson) is a corporate communications manager at LinkedIn and a tenured professor of Journalism at SF State University. As a trainer and evangelist for LinkedIn, Wilson trains corporate communicators and journalists how to use LinkedIn more effectively to promote their companies and brands. She runs the LinkedIn for Journalists group, which has grown from 16,000 to 60,000+ members during her tenure. She also travels around the world, training communications specialists how to get the most from LinkedIn. She also moderates the new LinkedIn for Corporate Communications group, whose members include communicators from Pinterest, Yammer, Facebook, the Bank of the West, HP and many other Fortune 500 companies. A former Fulbright Scholar, AP newswoman and SF Chronicle reporter, Yumi was recently named one of the 12 Smartest Women of Color on Twitter (http://alldigitocracy.org/2013/09/22/12-of-the-smartest-women-of-color-on-twitter/#%21).

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Thanks to our sponsor Business Wire, and Accenture for their generous support.

REMINDER: If you are not a current SVForum Member, admission will cost $20. You can pay in advance at REGISTER NOW (http://svforum.org/Marketing-Social-Media/Marketing-Social-Media-SIG-How-Leverage-LinkedIn-Raise-Brand-Awareness) or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join Now (https://svforum.org/Membership-Registration).

Location:

Detati Digital Marketing
265 Caspian Drive
Sunnyvale, CA 94089

Agenda:
6:30 - 7:00 p.m. Registration / Networking
7:00 - 7:15 p.m. Announcements & Introduction
7:15 - 8:15 p.m. Presentation with Q&A
8:15 - 8:45 p.m. Networking

Cost:
$20 at the door for non-SVForum members
No charge for SVForum members

Security requires all to pre-register (http://svforum.org/Marketing-Social-Media/Marketing-Social-Media-SIG-How-Leverage-LinkedIn-Raise-Brand-Awareness).
(SVForum Members, login first, then register.)