How Leading Companies Are Using "Social" To Drive Sales

Read an interview (http://marketingsig.blogspot.com/2012/02/who-do-you-trust-using-reviews-to-turn.html) with our speaker.

Note - we are back at our regular location

Opportunities in Social Commerce: The rise of Facebook, Groupon, and flash sale sites such as Gilt have created significant new opportunities for brands and retailers to sell products in more compelling and differentiated ways. This session will focus on how leading companies are using "social" to drive sales.

N.B.. Since guests need an escort to room, please be patience if you arrive after the meeting begins. Thank you.

About Our Speaker:

http://photos2.meetupstatic.com/photos/event/5/e/8/0/event_85104192.jpeg

Pehr Luedtke, CEO, PowerReviews, Inc.

Pehr is responsible for the overall vision and strategic direction of the company. Pehr has a deep background in brand marketing, sales, and consumer internet. Most recently, Pehr was a General Manager at Shopping.com, where he ran the Epinions and Advertising Sales teams. Prior to Shopping.com, Pehr held several senior strategy and sales roles at Levi Strauss and Company, where he helped launch the Levi Strauss Signature brand into the mass retail channel. Pehr began his career as a strategy consultant at Oliver Wyman. Pehr holds an AB from Princeton University and an MBA from the Stanford Graduate School of Business.

Thanks to our sponsors Accept Corporation, and DLA Piper, for their generous support and EMC for being the SVForum Marketing SIG facilities host and food sponsor.

Location:
EMC
2831 Mission College Blvd
Santa Clara, CA 95054

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion
8:15 - 8:45 p.m. Wrap-up / Networking

Cost:
$20 at the door for non-SVForum members
No charge for SVForum members

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