Personal Branding for Entrepreneurs by Karen Kang

Here (http://bit.ly/Vc4UJ6) is a preview interview with our speaker

REMINDER: This is a new location! - MAP (http://goo.gl/maps/qE7Xl)

Personal branding is a requirement for everyone—especially entrepreneurs. You are competing for the best talent, customers, partners and funding. Those with strong brands succeed, and those with weak brands are left behind. You may already have a brand, but is it the right brand to take you where you want to go? You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one. Learn how to stand out from the crowd and achieve your goals with a strong personal brand.

In this interactive presentation, we will cover:

• Why personal branding is a requirement in today’s changing world
• Important personal branding lessons from well-known business leaders
• How to stand out from the competition
• How to identify your Cake and Icing (rational value and emotional value) for a winning brand
• A framework for your brand strategy

There will be a drawing for a free BrandingPays book, followed by a book sale and signing.

About the Speaker:

http://photos4.meetupstatic.com/photos/event/3/d/2/e/event_187695662.jpegKaren Kang, Author, BrandingPays LLC (http://www.brandingpays.com)

Karen Kang (www.brandingpays.com (http://www.brandingpays.com/)) is the author of BrandingPays™: The Five-Step System to Reinvent Your Personal Brand(January 2013). She is a recognized brand strategist and the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPays™ System for personal branding, and has consulted to more than 150 organizations from Fortune 100 companies to non-profits and startups. Her clients have included AT&T, Ariba, Care2.com, Genentech, HP, iCharts, Park Systems, UC Davis Health System and VoyagePrive.com. Karen is a former partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She is a frequent speaker at leading business schools and professional organizations.

Karen’s marketing and communications background gives her a 360-degree view of branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms. A member of Phi Beta Kappa, she has a B.A. from Mills College and an M.S. from Boston University. Follow her on Twitter @karenkang, and at www.facebook.com/brandingpays. (http://www.facebook.com/pages/BrandingPays)

Thanks to our sponsors Moss Adams LLP ,Nixon Peabody, and Technology Credit Union for their generous support and Silicon Valley Innovation Center for being the facilities host and Accenture the food sponsor.

REMINDER: If you are not a current SVForum Member, admission will cost $20. Or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join at http://www.svforum.org/join

Location:

Silicon Valley Innovation Center
3200 Coronado Drive
Santa Clara, CA 95054

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion
8:15 - 8:45 p.m. Wrap-up / Networking

Cost:
$20 at the door for non-SVForum members
No charge for SVForum members

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