Best Practices from 100,000 AB tests - Dan Siroker, Co-Founder & CEO, Optimizely

Dan Siroker, Co-Founder & CEO, Optimizely; Former Director of Analytics for the Obama 2008 Presidential Campaign

Best Practices & Lessons Learned from 100,000 A/B and Multivariate Tests

The average conversion rate across the entire web is 2%. That means 98% of visitors to your website hit the back button and don't convert into customers. The most powerful way to turn clicks into customers is to improve your website through A/B testing. In this talk Dan Siroker will inspire you to start testing today by sharing best practices & lessons learned from over 3,500 customers that have run over 100,000 A/B tests using Optimizely.

Each meetup we invite a speaker to share their perspective on a particular aspect of Agile Marketing. It doesn't matter what your title, training or orientation is - its all about sharing and learning.


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Suggested Agenda:

6:00 - 6:45   Arrive, Sign in:  Food & Beers

---------Use White Board to Post Topics, Questions, Jobs & Seekers

6:45 - 7:00   Austin Walne - Introduction

7:00 - 8:00  Dan Siroker, Co-Founder & CEO, Optimizely

8:00 - end    Open Discussion


Mindjet - Pizza 
Atlassian - Beers
Want to sponsor SF Agile Marketing? Please contact Austin Walne.

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  • Nicholas Muldoon

    Hi Nate, folks,

    You can find the video over here:­


    2 · March 20, 2013

    • Joerg Koehler

      Thanks for sharing! This was a great presentation. I am glad I get to revisit the details now.

      March 21, 2013

  • Nate Pagel

    Is there a video of the event?

    March 18, 2013

  • john cass

    Congratulations on another successful event!

    February 28, 2013

  • gary

    If anyone is seeking practice a/b testing with a remarkable startup, one that will also be exploring gender differences big time, and preventing oceans of suffering, lemme know

    February 27, 2013

    • A former member
      A former member

      Hi Gary, I'm interested in!

      February 28, 2013

  • A former member
    A former member

    @NickMuldoon, Thanks for putting the event together, Dan's presentation was excellent! Will the slide deck be available for download? I would love to share it with my team. :)

    February 28, 2013

    • Nicholas Muldoon

      Thanks Lee, video will be available. Slides are on slideshare today:


      February 28, 2013

    • gary

      thanks much for the great meetup and hope you profit from the two ideas i gave you for next meetups, the 2nd having the extra benefit of helping the planet and increase justice too

      February 28, 2013

  • ari

    Hey all,

    Unfortunately, I couldn't make it last night, but I heard it there was a great presentation and all. Looking forward to next month's meetup!

    February 28, 2013

  • A former member
    A former member

    Good talk. Good to see some real world examples with results.

    February 28, 2013

  • Aaron Dence

    Dan was awesome!

    February 28, 2013

  • Mark Kwan

    Will this be recorded or streamed?

    February 27, 2013

    • Nicholas Muldoon

      Hi Mark, it was recorded and will be posted next week. Thanks,

      February 27, 2013

  • Joerg Koehler

    Excellent presentation. More like this, please!

    1 · February 27, 2013

  • Suyash Joshi

    Sorry can't make it tonight..have to go south bay..last min change of plans. Would really appreciate if the link to speakers slide can be posted here.

    February 27, 2013

    • gary

      i will be taking lots of notes--gary from couplewise

      February 27, 2013

    • Suyash Joshi

      Gary can you post your notes here..or a link to them..thanks

      February 27, 2013

  • Juney Ham

    Really wanted to go to this but last-minute change/issue here, sorry folks :(

    February 27, 2013

  • Ron Patiro

    Will this be recorded by any chance?

    February 27, 2013

  • Christina

    Hello, I just want to make sure that the meetup RSVP is sufficient for registration. Please let me know as I'm planning to attend!

    February 27, 2013

  • Julie Legrand

    Bummed I can't attend, but happy to give up to folks on the wait list

    February 26, 2013

  • Sean H

    Sean Howell, CEO, Hornet

    February 25, 2013

  • Robyn

    I'm an you and coming entrepreneur who is looking to get some insight on Agile marketing.

    February 22, 2013

  • rburton

    This sounds like an awesome session.

    February 11, 2013

    • Nicholas Muldoon

      It is going to be brilliant. Looking forward to it!

      1 · February 18, 2013

  • Rin Gomura

    I'll bring Dave along too!

    2 · February 15, 2013

  • Cindy F Solomon

    Why marketers, hustlers, growth hackers, and the like should attend @StartupProduct Summit by Nadia Eghbal where @NickMuldoon is speaking Feb 7!­

    1 · January 31, 2013

Our Sponsors

  • Mindjet

    Mindjet is pleased to provide food to hungry attendees each meetup.

  • Artis Ventures

    Liquid refreshment & event space graciously provided by Artis Ventures.

  • EcoStatic

    Slickynotes stick to any smooth, dry surface for weeks. Without mess.

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