Best Practices from 100,000 AB tests - Dan Siroker, Co-Founder & CEO, Optimizely

Dan Siroker, Co-Founder & CEO, Optimizely; Former Director of Analytics for the Obama 2008 Presidential Campaign

Best Practices & Lessons Learned from 100,000 A/B and Multivariate Tests

The average conversion rate across the entire web is 2%. That means 98% of visitors to your website hit the back button and don't convert into customers. The most powerful way to turn clicks into customers is to improve your website through A/B testing. In this talk Dan Siroker will inspire you to start testing today by sharing best practices & lessons learned from over 3,500 customers that have run over 100,000 A/B tests using Optimizely.



Each meetup we invite a speaker to share their perspective on a particular aspect of Agile Marketing. It doesn't matter what your title, training or orientation is - its all about sharing and learning.

 

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Suggested Agenda:

6:00 - 6:45   Arrive, Sign in:  Food & Beers

---------Use White Board to Post Topics, Questions, Jobs & Seekers

6:45 - 7:00   Austin Walne - Introduction

7:00 - 8:00  Dan Siroker, Co-Founder & CEO, Optimizely

8:00 - end    Open Discussion

 

Sponsors
Mindjet - Pizza 
Atlassian - Beers
Want to sponsor SF Agile Marketing? Please contact Austin Walne.

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  • Nicholas M.

    Hi Nate, folks,

    You can find the video over here:

    http://youtu.be/lDfoVxHud7Y

    Cheers,
    Nick
    @nickmuldoon

    2 · March 20, 2013

    • Joerg K.

      Thanks for sharing! This was a great presentation. I am glad I get to revisit the details now.

      March 21, 2013

  • Nate P.

    Is there a video of the event?

    March 18, 2013

  • John C.

    Congratulations on another successful event!

    February 28, 2013

  • gary

    If anyone is seeking practice a/b testing with a remarkable startup, one that will also be exploring gender differences big time, and preventing oceans of suffering, lemme know

    February 27, 2013

    • A former member
      A former member

      Hi Gary, I'm interested in!

      February 28, 2013

  • A former member
    A former member

    @NickMuldoon, Thanks for putting the event together, Dan's presentation was excellent! Will the slide deck be available for download? I would love to share it with my team. :)

    February 28, 2013

    • Nicholas M.

      Thanks Lee, video will be available. Slides are on slideshare today: slideshare.net/dsiroker

      Cheers,
      Nick

      February 28, 2013

    • gary

      thanks much for the great meetup and hope you profit from the two ideas i gave you for next meetups, the 2nd having the extra benefit of helping the planet and increase justice too

      February 28, 2013

  • ari

    Hey all,

    Unfortunately, I couldn't make it last night, but I heard it there was a great presentation and all. Looking forward to next month's meetup!

    February 28, 2013

  • A former member
    A former member

    Good talk. Good to see some real world examples with results.

    February 28, 2013

  • Aaron D.

    Dan was awesome!

    February 28, 2013

  • Mark K.

    Will this be recorded or streamed?

    February 27, 2013

    • Nicholas M.

      Hi Mark, it was recorded and will be posted next week. Thanks,

      February 27, 2013

  • Joerg K.

    Excellent presentation. More like this, please!

    1 · February 27, 2013

  • Suyash J.

    Sorry can't make it tonight..have to go south bay..last min change of plans. Would really appreciate if the link to speakers slide can be posted here.

    February 27, 2013

    • gary

      i will be taking lots of notes--gary from couplewise

      February 27, 2013

    • Suyash J.

      Gary can you post your notes here..or a link to them..thanks

      February 27, 2013

  • Juney H.

    Really wanted to go to this but last-minute change/issue here, sorry folks :(

    February 27, 2013

  • Ron P.

    Will this be recorded by any chance?

    February 27, 2013

  • Christina

    Hello, I just want to make sure that the meetup RSVP is sufficient for registration. Please let me know as I'm planning to attend!

    February 27, 2013

  • Julie L.

    Bummed I can't attend, but happy to give up to folks on the wait list

    February 26, 2013

  • Sean H

    Sean Howell, CEO, Hornet

    February 25, 2013

  • A former member
    A former member

    I'm an you and coming entrepreneur who is looking to get some insight on Agile marketing.

    February 22, 2013

  • rburton

    This sounds like an awesome session.

    February 11, 2013

    • Nicholas M.

      It is going to be brilliant. Looking forward to it!

      1 · February 18, 2013

  • Rin G.

    I'll bring Dave along too!

    1 · February 15, 2013

  • Cindy F S.

    Why marketers, hustlers, growth hackers, and the like should attend @StartupProduct Summit by Nadia Eghbal where @NickMuldoon is speaking Feb 7! http://bit.ly/YH2RzI

    January 31, 2013

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