Best Practices from 100,000 AB tests - Dan Siroker, Co-Founder & CEO, Optimizely
Details
Dan Siroker, Co-Founder & CEO, Optimizely; Former Director of Analytics for the Obama 2008 Presidential Campaign
Best Practices & Lessons Learned from 100,000 A/B and Multivariate Tests
The average conversion rate across the entire web is 2%. That means 98% of visitors to your website hit the back button and don't convert into customers. The most powerful way to turn clicks into customers is to improve your website through A/B testing. In this talk Dan Siroker will inspire you to start testing today by sharing best practices & lessons learned from over 3,500 customers that have run over 100,000 A/B tests using Optimizely.
Each meetup we invite a speaker to share their perspective on a particular aspect of Agile Marketing. It doesn't matter what your title, training or orientation is - its all about sharing and learning.
New to Agile Marketing?
Join the Facebook group (https://www.facebook.com/groups/181335928638028/).
Read Agile Marketing Manifesto (http://agilemarketingmanifesto.org/).
Seeking A New Role?
Come to the next meeting to pitch your availability.
Suggested Agenda:
6:00 - 6:45 Arrive, Sign in: Food & Beers
---------Use White Board to Post Topics, Questions, Jobs & Seekers
6:45 - 7:00 Austin Walne - Introduction
7:00 - 8:00 Dan Siroker, Co-Founder & CEO, Optimizely (http://www.optimizely.com/)
8:00 - end Open Discussion
Sponsors
Mindjet (http://mindjet.com/) - Pizza Atlassian (http://atlassian.com/) - Beers
Want to sponsor SF Agile Marketing? Please contact Austin Walne (https://mail.google.com/a/noodlum.org/mail/?view=cm&fs=1&tf=1&to=austin.walne@gmail.com).