The Growth Hackers in the group will be familiar with the equation: Conversion = Desire - Friction. Key to increasing desire to using your product/service is successfully understanding and designing habits for your users.
We're thrilled to have as our speaker: Nir Eyal, a behavioral economist who's focus is the intersection of psychology, technology, and business and encompasses user experience design, behavioral economics, and a dash of neuroscience. You can read more about Nir at his website http://www.nirandfar.com
Or by watching the video below.
NIR EYAL from Oreon Mounter on Vimeo.
You can read more from Nir at:
Each meetup we invite a speaker to share their perspective on a particular aspect of Agile Marketing. It doesn't matter what your title, training or orientation is - its all about sharing and learning.
New to Agile Marketing?
Join the Facebook group.
Read Agile Marketing Manifesto.
Seeking A New Role?
Come to the next meeting to pitch your availability.
6:00 - 6:45 Arrive, Sign in: Food & Beers
---------Use White Board to Post Topics, Questions, Jobs & Seekers
6:45 - 7:00 Austin Walne - Introduction
7:00 - 8:00 Nir Eyal - Designing Habits
8:00 - 8:15 Open Discussion
8:15 - 'tll Re-locate to Bloodhound for after meetup drinks
Mindjet - Pizza
Atlassian - Beers
Want to sponsor SF Agile Marketing? Please contact Austin Walne.