Designing Habits with Nir Eyal

The Growth Hackers in the group will be familiar with the equation: Conversion = Desire - Friction. Key to increasing desire to using your product/service is successfully understanding and designing habits for your users.

We're thrilled to have as our speaker: Nir Eyal, a behavioral economist who's focus is the intersection of psychology, technology, and business and encompasses user experience design, behavioral economics, and a dash of neuroscience. You can read more about Nir at his website http://www.nirandfar.com

Or by watching the video below.

 

 

NIR EYAL from Oreon Mounter on Vimeo.

You can read more from Nir at:

TechCrunch

Forbes

Psychology Today

__________________

Each meetup we invite a speaker to share their perspective on a particular aspect of Agile Marketing. It doesn't matter what your title, training or orientation is - its all about sharing and learning.

 

New to Agile Marketing?
Join the Facebook group.
Read Agile Marketing Manifesto.

 

Seeking A New Role?
Come to the next meeting to pitch your availability.

 

Suggested Agenda:

6:00 - 6:45   Arrive, Sign in:  Food & Beers

---------Use White Board to Post Topics, Questions, Jobs & Seekers

6:45 - 7:00  Austin Walne - Introduction

7:00 - 8:00  Nir Eyal - Designing Habits

8:00 - 8:15  Open Discussion

8:15 - 'tll    Re-locate to Bloodhound for after meetup drinks

 

Sponsors
Mindjet - Pizza 
Atlassian - Beers
Want to sponsor SF Agile Marketing? Please contact Austin Walne.

Join or login to comment.

  • A former member
    A former member

    Great to get first look at what is sure to become a business best-seller.

    August 9, 2013

  • A former member
    A former member

    A last-minute obligation prevented me from attending... is there a link to a recording of the presentation? It sounds like I missed a fabulous event.

    June 19, 2013

    • Austin W.

      recording will be posted soon

      June 20, 2013

  • Jim L.

    Best ever for me.

    June 19, 2013

  • Storm D.

    Can someone remind me of the url for the survey to get the slides. Thanks.

    June 19, 2013

  • Sophie

    Thank you for presentation Nir! & thanks to Paul and Austin for hosting. Very insightful and helpful.
    @storm - its www.opinionto.us.

    1 · June 19, 2013

  • Alice L.

    Excellent presentation! Thank you for hosting!

    June 19, 2013

  • Justin P.

    Always excellent and has been getting better each of the last 3 meetups!

    June 18, 2013

  • Laura

    Amazing talk, good questions from the audience too.

    June 18, 2013

  • Steve M.

    Well-reswarched, elegantly presented.

    June 18, 2013

  • Steve M.

    Should be an honorary toastmaster! Easy to follow, and I'm sure it will be easy to remember. Usable stuff.

    June 18, 2013

  • Thomas S.

    One of the best product talks I've seen to date. Brilliant. Made a lot of lights go off :)

    Remember: with great power comes great responsibility. Use it to create meaning. Thanks Nir.

    *bow*

    2 · June 18, 2013

  • Julien V.

    Bringing my gf... Hopefully all you guys don't mind one extra lady nerd ;) haha

    June 18, 2013

    • Eugene C.

      Considering the standard 40-50% Meetup dropoff rate (source: I co-organize meetups in the area) for free events, I think you'll be good. If I am wrong, I will give you my spot lol

      2 · June 18, 2013

    • Julien V.

      Thanks Eugene. I figured that much. Hopefully see you soon

      June 18, 2013

  • Steve M.

    Almost ther!

    June 18, 2013

  • Cathrine L.

    Will the talk be recorded?

    June 18, 2013

  • Jason K.

    conflict came up. Thanks

    June 18, 2013

  • A former member
    A former member

    Too late to arrive from Palo Alto
    You can take my spot

    Yair Tene

    June 18, 2013

  • Joe M

    Last minute cancelation. Bummed that I'll miss the talk!

    June 18, 2013

  • A former member
    A former member

    Hope this presentation is going to be be recorded.

    June 18, 2013

  • A former member
    A former member

    I'm on the waitlist and would love to attend. Will there be space for those on the waitlist?

    June 18, 2013

    • A former member
      A former member

      Hi Luke, I won't be able to make it. Feel free to take my spot. Thanks. Guomin

      1 · June 18, 2013

    • A former member
      A former member

      Thanks Guomin!!

      June 18, 2013

  • Steve M.

    Lets not invoke Fire Marshall Bill!

    June 18, 2013

  • Lydia S.

    What part of "350 attending
    No spots left, 35 people waiting" do people not understand?

    June 18, 2013

  • Jessie W.

    Is there a place to put bikes inside the building?

    1 · June 18, 2013

    • Drew M

      Yes, Atlassian has a room of bike storage

      June 18, 2013

    • Jessie W.

      Great, thanks!

      June 18, 2013

  • Miles S.

    Dropping out — would have loved to make it.

    June 18, 2013

  • Shayla

    Wish I could join! But need to work...

    June 18, 2013

  • A former member
    A former member

    I'm working on a service that connects travelers to likeminded locals for advice and recommendations; It would be great to learn from others and get their feedback and suggestions on my service. Thanks for your consideration!

    June 17, 2013

  • Jeremy T.

    Would love to get an invite!

    June 17, 2013

  • Angela

    I'm on the waiting list. Can I still come?

    June 17, 2013

  • Paul K.

    Glad to Join this meet up!

    June 17, 2013

  • gary

    Perfect mu for us, since we're pioneering first therapeutically robust scalable tech to help couples succeed (& seeking PT UI/UX designer or adviser), intern(s), PM, etc

    June 16, 2013

  • Bastin

    Looking forward ...

    June 14, 2013

  • RW S.

    I have an unexpected conflict. My apologies.

    June 14, 2013

  • A former member
    A former member

    Hi!

    June 13, 2013

  • SΛF

    my first meetup w this group. Psyched

    June 12, 2013

  • Francesca M.

    Very interesting! I'll join you!

    June 12, 2013

  • mehrdad m.

    excited to meet you all

    June 9, 2013

  • Peter M.

    Looking forward to it

    June 6, 2013

  • Thomas S.

    Can't wait :)

    June 5, 2013

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