Tales from YC: Messaging Your Way to Hockey Stick Growth
Details
When you think about growth, you probably think about getting new users. But Y Combinator teaches a secret: fast-growing businesses drive growth through high user engagement, not tons of signups. During this session, you’ll learn how to redesign customer engagement by sending high-quality messages that are built on customer history and use “deep” AB testing across devices. Prepare to question your email drip campaign…
This Months Speaker:
Josh Weissburg is Founder and Chief Experience Officer at Outbound, a Y Combinator company. Josh is a product marketer and communications guy who has worked with Getaround and other growth-stage companies on customer development and messaging. Josh now focuses on making products that enable any business to use the tools and techniques that market leaders use to make, activate and retain customers.
Agenda
6:00 - 6:45 Arrive, Sign-in, Food & Beers
6:50 - 7:00 Intro from Austin
7:00 - 7:55 Main Presentation & Q&A
8:00 - After Meetup drinks at The Hall!
Sponsors
Zendesk, Artis Ventures, Accel Partners, Subtraction Capital, & MidMarket Ventures
If you would like to sponsor the SF Agile Marketing please contact Austin Walne. (austin.walne@gmail.com)
Reminder: Events at Zendesk are 21+ due to alcohol being served.