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June SF Metrics Meetup

Atlassian has kindly volunteered to host the 2nd SF Metrics Meetup. This month we will be featuring Mark McGranaghan from Heroku and Jeff Wu from Atlassian. Beer and pizza will be provided!


Visibility at Heroku

Mark McGranaghan - Heroku

Heroku runs distributed systems and many apps in a dynamic cloud environment. This talk shows how we use event processing, metrics, graphing, and QoS monitoring to operate these systems. We'll talk about off-the-shelf tools we use, internals services we've developed, and discuss our overall visibility strategy and visibility lessons learned.


Multitouch Attribution

Jeff Wu - Atlassian

How to use Big Data and Hadoop to get a deeper understanding of your marketing funnel.


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  • Nik W.

    Great attendance. Really good questions

    June 13, 2012

  • Nik W.

    The videos are up - slides are built in to the videos:

    June 9, 2012

  • Tim C.

    I would be interested in links to the slide decks.
    Some pretty cool tools presented in the Heroku talk.

    June 7, 2012

  • Kyle H.

    Enjoyed both talks. The Heroku monitoring talk was insightful. It was great to see how they deal with steam lining the collection of metrics across systems, aggregation and display the stats. The Atlassian talk as cool for different reason. The Atlassian talk went over the difficulties of determining the revenue impact of advertising by trying to correlate purchases to the ads that connected the purchaser to Atlassian. Looking forward to more Metric's meetings. Awesome stuff.

    June 7, 2012

  • A former member
    A former member

    Talks were well done, concise and informative.

    June 7, 2012

  • Nicholas M.

    Two great talks. Loved it.

    June 7, 2012

  • Stoney V.

    Great. I will be returning to future SF Metrics meetups.
    1. Mark presented Heroku's philosophy about system monitoring. They have developed a generalized set of unix building block utilities {Tasseo, Umpire, Backstop, Exprd} that are based on Graphite. He discussed the usefulness of visual web based dashboards that have multiple real time graphs for visualizing loading trends.
    2. Jeff Wu of Atlassian gave a presentation on how they optimize the CPA ( cost per aquisition ) for advertising for awareness, need, and buy phase users. He discussed the "clicks problem" and the "identity problem" as well as attribution models {early touch, equal touch, late touch}. He discussed how other analytics may give you a lower CPA because they do not solve the "clicks problem". Atlassian uses a hadoop and hbase to analyze their logs due to the large size of the files that need to be processed.

    June 7, 2012

  • A former member
    A former member

    Both talks were very interesting. I just wish there was more pizza.

    June 7, 2012

  • Nik W.

    Alex: yes - give us a few days to process them and I'll post them to this forum

    June 7, 2012

  • Alex M.

    Will the videos from tonight's show be posted? Would love to pass along links to some friends.

    June 6, 2012

  • Alex M.

    Great talks. Good people. Will attend next time fo sho.

    June 6, 2012

  • Chad A.

    Boom. Psyched.

    May 15, 2012

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