Benefits of Ethnographic Research through case studies

Hosted By
Brandon R.

Details
-Summary:
Hitachi develops IT systems for various business.
We have applied ethnographic research to identify underlying problems and real-life practices since the beginning of 2000's, and we have explained the latent needs on the ground.
I will describe the benefits of ethnographic research through some case studies.
-Speacker:
Takafumi (Kenny) Kawasaki
-About the speacker:
Joined Hitachi, Ltd. in 1992, and now works at the User Research Unit, User Experience esearch Department, Design Division.
I am currently engaged in human-centered design practices, including ethnogric esearch, interview-based research, and usability evaluations.

San Jose User Experience (UX)
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Tata Consultancy Services
5201 Great America Parkway #522 · Santa Clara, CA
Benefits of Ethnographic Research through case studies