Hitachi develops IT systems for various business.
We have applied ethnographic research to identify underlying problems and real-life practices since the beginning of 2000's, and we have explained the latent needs on the ground.
I will describe the benefits of ethnographic research through some case studies.
Takafumi (Kenny) Kawasaki
-About the speacker:
Joined Hitachi, Ltd. in 1992, and now works at the User Research Unit, User Experience esearch Department, Design Division.
I am currently engaged in human-centered design practices, including ethnogric esearch, interview-based research, and usability evaluations.