Benefits of Ethnographic Research through case studies

-Summary:

Hitachi develops IT systems for various business.

We have applied ethnographic research to identify underlying problems and real-life practices since the beginning of 2000's, and we have explained the latent needs on the ground.

I will describe the benefits of ethnographic research through some case studies.

-Speacker:

Takafumi (Kenny) Kawasaki

-About the speacker:

Joined Hitachi, Ltd. in 1992, and now works at the User Research Unit, User Experience esearch Department, Design Division.

I am currently engaged in human-centered design practices, including ethnogric esearch, interview-based research, and usability evaluations.