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Attracting Early Adopters and Generating Buzz for Your Product

Startup success hinges on the ability to find product market fit. Attracting early adopters — the first people to use and evangelize your product is a first step. 

It helps to understand who these early adopters are and how you intend to acquire them before you build your product — if for no other reason because your initial product will likely have a subset of features and functions than will eventually be in later versions of your product. Honing these features and functions so to meet the "needs" of early adopters could be a great stepping stone to success. 

This Meetup will be an interactive discussion where we explore what it takes to entice people to try your products and how to get them to spread the word to get more folks to try. 

Come share your experience and ask your questions. 

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  • Lydia S.

    Great discussion on distinctions between early adopters, users and customers.

    March 26, 2014

  • Jan J.

    Great format, great interaction among the group. Lots to absorb and learn. Really appreciate the efforts of the entire TR team, planning and presenting these forums in advance of the three-day collaboration.

    1 · March 25, 2014

  • Judi O.

    Wish I could but double booked and will be at KSCO for the Signal Hill skate movie off the lip radio show interview with John Hutson and Mike Goldman.

    1 · March 24, 2014

    • Karen K.

      Good lingo to know, Judi! That's what happens when I am so immersed in bicycling, missing out on other good stuff!

      March 24, 2014

    • Karen K.

      Judi, good to see you taking the lead: http://www.santacruzs...­

      March 24, 2014

  • Lydia S.

    Please note the new date (Tuesday 3/25) and the venue change (Cruzio)

    March 22, 2014

  • Michael E. B.

    I am giving you all first regarding the world's first gravitomagnetism device I discovered while living here in Soquel. The International Patent Bureau just published my International Patent Application for my invention at:;

    Mike Boyd[masked]

    1 · March 6, 2014

    • Michael E. B.

      No do you have the Link?

      March 16, 2014

    • Andrew M.

      March 16, 2014

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