Be Heard or Die — The War of Recall

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We live in an over-communicated world and this poses great challenges and opportunities for companies. Either you successfully differentiate, and communicate that difference to your customers in a way that spreads to others, or you have trouble growing.

There is no getting around this. If you want to grow you need to own a place in the mind of your customer. Austin Sherwood has helped many clients do just this.

At this month's Meetup, Austin will help us understand how to map to the customer journey by developing strong brand pillars, targeted messaging, media that gets attention and the war of recall.

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AUSTIN SHERWOOD

FOUNDER :: YELLOW BUS

Yellow Bus, founded by Austin Sherwood, provides big agency thinking and creative with small agency dedication and service. Having been on the client side as well as the agency side, and in agencies big and small, Austin sees branding from multiple points of view.

“It’s this holistic way of looking at clients, communication, and consumers that has yielded impressive results for a wide range of businesses.”