Improving the Customer Experience Through Data Driven Decisioning

Improving the Customer Experience Through Data Driven Decisioning

Standard Life has a long and proud heritage of striving to achieve the best possible outcomes for its customers, and the next step in making this happen will see Standard Life working closely with Comet Global Consulting to leverage data, analytics and technology in order to deliver more personalised customer interactions, creating a foundation for omni-channel marketing to improve the customer experience across all touchpoints. Speakers Bio

Firas Khnaisser -

https://uk.linkedin.com/in/firas-khnaisser-82b210b5

Firas is Head of Decisioning at Standard Life, where he leads a team of skilled analysts in identifying and delivering the right message to the customer across both outbound communications and inbound targeted messaging. Firas is also a member of the Direct Marketing Association’s Scottish Council and prior to joining Standard Life was Marketing Communications Manager at Clydesdale Bank and has also worked at General Motors, 3M and Danone.

Jim Shaw -

https://uk.linkedin.com/in/jim-shaw-a9a95b7

Jim is an experienced Solutions Architect and is the bridge between marketing and IT, ensuring that business requirements are translated into IT initiatives. Jim has a passion for delivering innovative and robust solutions that maximise the efficient use of data across customer touchpoints and also wider business systems.

David Thomas -

https://uk.linkedin.com/in/david-thomas-43548338

David is a senior consultant at Comet Global Consulting and is an experienced CRM and customer insight professional, with a passion for delivering customer centric projects using data, systems, analytics & insight. David is a member of the Direct Marketing Association’s Scottish Council and has worked with key financial services brands in the UK & Canada.

6:30 - 7:00 : Drinks, pizza & networking
7:00 - 7:40 : Presentation
7:40 - 8:00 : Q+A
8:00 - 9:00 : Drinks & Networking