Test Focus Group: Beyond 5 stars -- Quantify quality by leveraging app users

Note: I charge $3 to cover the meetup expense (membership fee, food, door prize,etc..). due to i can't setup payment here, please register at http://www.meetup.com/seattle-software-test-talk/events/90650172/ or pay at door.

=== Agenda =====
6:00pm - 6:20pm, Pizza & social
6:20pm - 6:30pm, Introduction
6:30pm - 8:30pm, Beyond 5 stars -- Quantify quality by leveraging app users, by Jason Arbon
Appstores for mobile, desktop, and web apps offer a treasure of new data to be mined for quality and testing. Do you know if your app is to slow? Crashes more than your competitors? Do users think your UI is beautiful? Its a new opportunity to finally quantify quality, trend it, compare with your competitions apps, and get insight into what customers are saying about your app. We’ll walk through great apps, see why the same app is loved on one platform, but horrible when ported to another, fun insights into the minds of reviewers, and how to leverage this data to affect change in your team and your app. Whether we like it or not, appstore data now defines the perception of quality for customers and your team.
Speaker Bio:
Jason Arbon has worked in test and development roles at a wide range of companies. I’m currently Engineering Director at uTest.com, focusing on mobile and analytics. handling the crowdsourced testing of hundreds of well known applications from Google, Facebook, and indies. Before that, I held test leadership and innovation roles at Google on projects such as personalized search on Google+, Chrome Browser, Chrome OS, Google Desktop, and Google Talk. I also worked on teams at Microsoft including Bing (Search relevance and QnA), WinFS, BizTalk Server, MSN, WindowsCE and Exchange Server. Along the way, I co-founded a small social search start up, and worked at several small and mid-size companies. I just wrapped up co-authoring the book ‘How Google Tests Software’. Also, soon launching a new mobile browser @ http://www.browserglass.com. I received degrees in Electrical Engineering and Computer Engineering form the University of Utah.

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