The single most important B2B sales tool: "The Funnel"

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Come learn about the most fundamental, yet essential tool that every B2B company needs to know and understand — a winning B2B sales process. Management needs it to grow the business and manage sales. Sales needs it to manage the pipeline and sales engine. Investors demand it to value the company and determine investment worthiness. So, effectively designed and executed, the sales funnel will determine your marketing needs, headcount, forecast, product roadmap, bottlenecks to close, how you compare to others in your industry, and a lot more.

We’re looking forward to getting together over drinks to talk about the business trends and opportunities that matter to B2B’ers like us. We’ll see you there!

Presenter:

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Doug Schulze, Managing Partner of Altus Alliance (http://www.altusalliance.com)

Doug has over 25 years in high-technology markets with both Fortune 50 and startup companies. He has a broad experience base cut from executive positions in marketing, sales, corporate development and as general manager at public companies such as Intel, Loudeye and Convera. He brings experience and insights from over 30+ engagements involving revenue growth, closing new customers and architecting scalable sales teams and infrastructure.

doug@altusalliance.com | 206 438 1891

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Steve Litzow, Venture Partner of Altus Alliance (http://www.altusalliance.com)

Steve is a sales and marketing expert bringing 30 years of results oriented leadership with a strong intersection of skills at customer experience, go-to-market strategy, and technology. An innovative leader, he has worked as both an executive and consultant in developing and implementing innovative sales, marketing, and product strategies across multiple industries in both Fortune 500 and start-ups.

stevel@altusalliance.com | 206 535 2241

Sponsor:

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Summit Law Group (http://www.summitlaw.com) has revolutionized the traditional law firm model. We champion a structure and approach to focus on what matters most: you. We have only seasoned professionals, each of whom is accountable directly to you. We removed all the excess baggage that is unnecessary to providing quality work – no lavish offices, no expensive art, no training of junior associates on your dime. And we are so confident that you will be happy with the services we provide that we let you decide how we should be compensated through our innovative fee arrangements and a Value Adjustment Line on every invoice – you can adjust our fees based on what you believe our services are worth.

We concentrate our practice in the following areas: business, environmental, labor/employment, and litigation. Our business practice consists of representing customers ranging in size from startups to global businesses and from a wide range of industries including B2B, e-commerce, mobile applications and SaaS, in matters related to:

· Entity formation and incorporation (corporation, LLC, etc.),

· IP ownership/license/transfer,

· Development/marketing of technology,

· Commercial agreements and transactions (services and support agreements, strategic alliances, etc.),

· VC/Angel financings (debt, equity, revenue-based, etc.),

· M&A (public and private),

· IPOs,

· Tax,

· Employment,

· Equity Incentives,

· Corporate governance, and

· Securities compliance (’34 Act, Section 16, Sarbanes-Oxley, Dodd-Frank, JOBS Act, etc.).