Does Your Marketing Have A Halo?
Details
I am excited to have Daniel Kissin, Sr. Analytics Manager from Expedia, present at our October MeetUp.
He is going to present:
How to scientifically measure impact of TV advertisement on website visits and ultimately, sales. The part of the presentation will talk about impact TV ads have on other channels, like SEM and Online ads (or so-called 'halo' effect).
Daniel will be fresh off of presenting this same topic over in Europe, so I think it will be super engaging.
Definitely a HOT topic for marketing these days!!
Our sponsor, eSage Group, will buy beer/wine and a few munchies!
Reminder: I am always looking for topics and speakers, so send ideas my way!!