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Lessons Learned in e-Commerce UX and Taxonomy: Gary Carlson and Bram Wessel

Regular event on 2nd Tuesday of each month will take place at One Union Square.

***If you have any problems day of (finding the building or the room) email Misty or send a tweet to  @meaningmeasure ***

Lessons Learned in e-Commerce UX and Taxonomy

Join meetup regular's Bram Wessel and Gary Carlson, of Factor, for a talk about what they’ve learned from their experience with e-commerce clients, and implications for practitioners of taxonomy and user experience. Among the topics we’ll be discussing:

- We know a company’s Brand impacts their UX, but it impacts taxonomy in ways you might not expect
- How not to confuse your customers by conflating merchandising and sales
- What’s very, very different about pre- and post- cart experiences
- Pre-cart findability, an often overlooked conversion factor
- Using analytics to inform design and taxonomy changes
- ROI is glittering and shiny, but there’s lots of work to do before you can truly measure it

6:00-7 pm registration and networking
7 pm Announcements
7:15 pm Presentation and Q &A
8 pm Q&A and networking

We'll have snacks, beer and wine for this evening's event. We'll definitely look for gluten-free, dairy-free and vegetarian options.



Join or login to comment.

  • ShuFan W.

    I appreciate their speech!

    May 14, 2014

  • Tarah Wheeler Van V.

    Very informative. Good lesson on taxonomy and importance of search terms in e-commerce. Glad to meet you all!

    May 13, 2014

  • Misty W.

    Your best door is on University and 6th. We are behind the escalators. By a MOD pizza.

    May 13, 2014

  • Andy E.

    Didn't know I made it off the wait list. Too late for me to make it.

    May 13, 2014

    • Misty W.

      That's the problem with wait lists :(

      May 13, 2014

  • A former member
    A former member

    I hate to say it, but I'm not gonna bee able to make it either :(

    May 13, 2014

  • Emilie T.

    I had some last minute issues come up and won't be able to attend. Have a great meetup!

    May 13, 2014

Your organizer's refund policy for Lessons Learned in e-Commerce UX and Taxonomy: Gary Carlson and Bram Wessel

Refunds offered if:

  • the Meetup is cancelled
  • you can cancel at least 3 day(s) before the Meetup

Additional notes: We are happy to give refunds with 3 days notice (Saturday, May 10.) The food order is made based on your reservation. Also, without enough notice someone else may not be able to take your seat.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

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