Editorial Strategy with Misty Weaver and James Sweeney

The second Tuesday meeting of IA/UX features Misty Weaver and James Sweeney for an interactive discussion on editorial strategy for IA and UX.

Empathy for the (Internal) User

In order to build experiences for external audiences, first we need to serve the people inside the organization who make the content, information, and experience happen. Systems, workflow, and process need to actually work and we need to genuinely care about the people who use the system we design.

One way to think about editorial strategy is how to help people deliver content/experiences in a system on a schedule. We'll share examples of how we do this from UX and content strategy projects.

Plus, special guest Ahava Leibtag, author of the Digital Crown (http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CB8QFjAA&url=http%3A%2F%2Fwww.amazon.com%2FThe-Digital-Crown-Winning-Content%2Fdp%2F0124076742&ei=fdm1U8HqDMaKjAKT_YDgAw&usg=AFQjCNEHo1GJrcJ993pIehGDnR_UDhKvPQ&bvm=bv.70138588,d.cGE), will join us for book signing during networking time and we'll have some free copies of this AWESOME content strategy book to give as prizes.

Doors at 6 pm. Talk at 7. Light refreshments, microbrews and wine!