UX in Automobiles: Balancing effective UI design & driver safety w Jake Zukowski

Complex interfaces have become a common feature in consumer automobiles. As these systems functionality has expanded, drivers ability to interact with so much information has grown more demanding. At this stage automotive UX design is in it's awkward adolescence phase, but going forward how will designers ensure motorists can accomplish tasks while increasing driving safety?

This talk will demonstrate successful (and not-so-successful) ways that in-car designs currently happen and what we all need to be aware of in the future to create beautiful, useful designs to keep drivers informed and safe simultaneously.

Registration for this event closes at noon on Monday, November 10th!

SCHEDULE

• 7:00 - 7:30 Doors open, networking

• 7:30 - 7:40 Introductions

• 7:40 - 8:40 Presentation

• 8:40 - 9:00 Q&A and wrap up

ABOUT JAKE ZUKOWSKI

Jake is an Associate Creative Director at frog Design. He specializes in interaction and user experience design for multiple contexts (TV (http://jakezukowski.com/work#tvchatter), desktop (http://jakezukowski.com/work#tvchatter), mobile (http://jakezukowski.com/work#social_phone), tablet (http://jakezukowski.com/work#enterprise_ipad)), social media and community integration, socially-conscious work, progressive causes, and innovation thinking.

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