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Significance, Search & Information Architecture starts at 7 pm

We're very excited to feature two brief talks from local search experts Ruth Burr of SEOMoz and Ian Lurie of Portent.

They'll be speaking about the relationship of Search Engine Optimization (SEO) to Information Architecture and User Experience. So much of our work in IA & UX is about collaboration across departments and teams, so we invited people who really know SEO to speak directly to cross-discipline team work.


  • February 12, 2013 at Piecora's Pizza in Capitol Hill: 1401 East Madison Street, Seattle, WA 98122
  • 7 pm Registration followed by two 20 minute presentations and Q&A with both speakers
  • Parking is available at the venue, but you should arrive early to find a place
  • Admission is $10 which includes both pizza and beverage. Additional donations are always welcome.


About Ruth Burr
Ruth Burr (@RuthBurr) is an SEO and data-driven marketer living in Seattle. She is currently the Lead SEO at SEOmoz, where she builds and executes SEO strategy for and related properties, as well as providing SEO subject-matter expertise internally and in the SEOmoz blog and community. Ruth has been working in in-house and agency-side SEO and PPC since 2006. She's a firm believer in user education and in using data and testing to make better marketing decisions. Her passions include strong technical SEO, content planning and creation, SEO evangelism, karaoke and grilled cheese sandwiches. Prior to SEOmoz Ruth was the Senior Manager, Search Marketing at, where she ran their paid and organic search marketing channels.


About Ian Lurie

Ian Lurie (@Portentint) is CEO at Portent, an internet marketing agency he started in 1995 on the belief that great marketing helps people make good decisions. At Portent, he leads and trains a team that covers SEO, PPC, social media and marketing strategy. Ian writes on the Portent Blog and speaks at various conferences, including MozCon, SMX, SES, Ad:Tech and Pubcon. He recently co-authored the 2nd Edition of the Web Marketing All-In-One Desk Reference for Dummies.

Join or login to comment.

  • Misty W.

    For those who weren't able to attend or really loved it, here are links to slideshare channels of our tremendous speakers

    Ian Lurie
    Ruth Burr

    February 15, 2013

  • Jim

    Excellent presentations that were well worth my time.

    1 · February 14, 2013

  • David L.

    Great event! It was awesome to get a chance to meet some of the real thought leaders in AI and UX community and learn how we can leverage this knowledge to make our sites more relevant while improving conversions and overall user experience. I look forward to your future events and wish that my usual Seattle SEO Network meetup didn't conflict every month with this one!

    1 · February 13, 2013

  • Emily T.

    It was great! To me it went so fast, I got just a taste (literally and figuratively) and I wanted more. I wanted Ian and Ruth to speak longer!

    1 · February 13, 2013

  • JS B.

    Great presenters. Useful information well delivered.

    1 · February 12, 2013

  • J S.

    Can't make it myself, so that's one more open spot.

    February 12, 2013

  • Jennifer C.

    I am also unable to attend. Anyone is welcome to my spot.

    February 12, 2013

  • Mike W.

    I won't be able to make it either. My spot is up for grabs!

    February 12, 2013

  • Justin S.

    I am not going to be able to attend. Anyone like my spot?

    February 12, 2013

    • Susan O.

      I would, Justin! I got a wait list spot, but had trouble with the pay system so think I lost my spot.

      February 12, 2013

    • Justin S.

      I opened up my spot. Not sure how it will work.

      February 12, 2013

  • Susan O.

    I'm on the road, can't get Paypal to work on my phone, can you save my space that opened up on the wait list or have I lost my space? Thanks!

    February 12, 2013

  • Kenley G.

    There still a chance to join?

    February 12, 2013

  • Matt D.


    1 · February 11, 2013

  • Alison, MLIS, L.

    Maybe next time! -Alison, MLIS, LMP (

    February 11, 2013

  • Alison, MLIS, L.

    Did anyone go to ALA midwinter?

    February 7, 2013

  • Alison, MLIS, L.

    Did anyone go to ALA midwinter?

    February 7, 2013

  • A former member
    A former member

    Would love to join.
    Max Minzer

    February 7, 2013

  • David L.

    Looks like a great event, thanks Jonathon.

    1 · January 21, 2013

  • Jonathon C.

    Wooooooo-hoo! Really looking forward to this event. What questions do y'all have about SEO and how SEOs can work with IAs and UXers?

    January 16, 2013

Your organizer's refund policy for Significance, Search & Information Architecture starts at 7 pm

Refunds offered if:

  • you can cancel at least 3 day(s) before the Meetup

Additional notes: We offer refunds to those who cancel well in advance. When events sell out, waiting list folks need advance notice in order to take the seats. We urge folks not to RSVP unless they are certain they can attend. Walk up spots are often available.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

Our Sponsors

  • IxDA

    A partner in co-hosting IA/UX Meetup events in Seattle.

  • Moz

    They let us hang out in their fantastic offices!

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