Understanding the Chinese Consumer in 2015, with marketing expert Mark Tanner
Details
Join us Tuesday March 10 to hear market research expert Mark Tanner, the founder and Managing Director of China Skinny, talk about marketing, demographics, strategy and more in a talk titled, The Chinese Consumer in 2015 - Cultural, Social & Channel Trends Influencing Consumer Behaviour and How to Best Address Them.
One of the keys to business success in China is a strong understanding of the consumer mindset. With a changing economy, challenging demographics, and fast-paced society, China is not for the feint-of-heart, but Mark has not only built a company dedicated to understanding those things, he also publishes the most-read English newsletter about marketing to China, and he is a frequent speaker at global events and a commentator on Bloomberg and other media. Don't miss this chance to hear his insights and ideas about the state of the Chinese consumer in 2015!
More about this talk:
While China has become one of the most sought-after markets on the planet, it is also the most crowded and dynamic. Brands who understand the historic and modern day influences on Chinese consumers are best placed to stand out from the clutter and capitalise on the huge opportunities in China. Mark's relaxed and interactive talk will cover off the What's, Why's and How's of trends in China, consumer profiles and lesser known insights, providing case studies from those doing well.
You will learn:
• What the 2015 Chinese consumer looks like
• How best to reach and resonate with them
• Examples from businesses doing it well
Agenda:
6:30 - Doors open
7:00 - Networking, appetizers and pre-event activities
7:30 - One hour presentation with Q&A
8:30 - Group discussion and sharing
8:50 - Event conclusion and announcements
9:00 - Networking
9:30 - Venue close
Date:
March 10 (Tuesday)
Venue:
LOHAUS, Yongjia Road #50
Charge:
100 RMB per person, including coffee/tea, appetizers and desserts, as well as a premium drink, such as beer or wine.
About the Speaker
Mark Tanner
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Mark Tanner is the Founder and Managing Director of marketing agency China Skinny (http://chinaskinny.com/). Bringing perspective from working in China, North America, Europe, Australasia and Africa, Mark is a regular China commentator and keynote speaker at events from Shanghai to Sydney and Hong Kong to Helsinki. On a personal front, Mark has a love for travel and adventure, which has seen him lead the world’s first paddle down the Nile River, hunt for ancient Viking treasure in Iceland and cycle across Canada mid-winter.
Find out more:
More about China Skinny
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Shanghai-based China Skinny (http://chinaskinny.com) is a research, strategy and online agency, with a strong focus on insights-based marketing. It has become one of the best-known agencies in China, regularly quoted in media including Bloomberg and Reuters and publishing the most-read newsletter about marketing in China. China Skinny's clients span North and South America, UK & Europe, Australasia and Asia and include Intercontinental Hotels Group, Westpac Bank, The Finnish Fund for Innovation, Tourism Malaysia and Colgate.
Find out more:
https://twitter.com/thechinaskinny
http://linkedin.com/company/china-skinny
https://www.facebook.com/ChinaSkinny
Frequently Asked Questions about Shanghai Forum:
Is there any charge for this meetup?
Yes, there is a 100 RMB cash charge per person to support the social mission of LOHAUS. 100% of proceeds after expenses goes to LOHAUS to support its mission of action and ideas about health and urban sustainability. This fee includes coffee, tea and snacks for guests, and you will have a chance to win a prize in the lucky draw.
Payment is cash at the door but you can now pay by WeChat and get a 10 RMB discount if you have set up WeChat wallet on your phone. Please add the official WeChat ID: LOHAUS 乐豪斯 and look for the event listing, go to the bottom of its page, and look for the "阅读原文"link. Click it and you will be sent to the LOHAUS WeChat Shop page where you can buy the ticket online. Note: International editions of WeChat may have difficulty using this feature unless you have installed Chinese bank card payment wallet functionality.
Add the LOHAUS WeChat to receive automatic invitations to Shanghai Forum meetups:
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What will we be doing?
The main activity of the meeting will be having a discussion on each topic.
What will it be like?
Each meeting differs in format: Presentations, roundtable discussions, Q&A, networking, all are possible and usually part of the Shanghai Forum's interactive approach.
We will start with getting to know each other networking-style, reviewing the agenda, then the moderator will start the discussion topics.
Will it be an activity? A discussion? A presentation?
This meetup will mostly be in the form of a discussion, usually with a presenter introducing the topic. Occasionally there is a video or other activity.
What's an interesting issue we'll discuss?
Each month a new theme will be discussed. For example, past themes have included China's stock markets, real estate, GDP and economic indicators such as retail spending, trade and inflation.
Can we discuss [...] ? I don't agree with this topic.... Why don't we talk about [...]?
Each month, the topic for discussion is decided by the group at the previous meeting or by the moderator based on the feedback surveys. If you would like to discuss a certain topic, please suggest it at the end of the meeting or in the feedback surveys. We will not repeat a topic previously discussed until the next calendar year. Please check the previous event descriptions to see what has been discussed at previous meetings.
Do members need to bring anything?
You might consider eating before the meetup since no dinner will be served during the discussion, but please bring your admission fee, cash only. Otherwise, just bring some business cards and a notebook if desired, that's all that should be needed.
Who should come? Do you need to be an economist?
Everyone is welcome, and an explanation of any economic or technical terms will always be provided. However, an interest in China's economy and business environment is a strong plus for anybody doing business or working in China.
How will members benefit from coming to your Meetup?
Businesspeople, investors, and those with an interest in China's economy and business environment all can benefit by hearing others' perspectives, learning about China's economic and business issues more deeply, and presenting ideas and theories to a group of intelligent individuals.
How long will the Meetup be?
About an hour long once discussion has begun. Generally before and after networking will last 15 minutes each, so total time commitment is about 1.5 hours. There will be an optional late meal for interested members after the main discussion.
Is it okay to arrive late or early?
RSVP sign-in begins at 6:30 p.m. and coffee and tea are served before 7 p.m. We usually start at 7:30 and the meetup has been scheduled at that time to allow people to finish work and get to the venue, which is in central Shanghai. Based on RSVPs, we will start officially when all of the attendees have arrived or punctually at 7:30, whichever is earlier. Please try to get there before 7:30 p.m. for networking and to reserve a seat. Once full the venue will not allow additional attendees, no matter the time. The organizer will be there from 6:30. If you want to arrive earlier, LOHAUS is a co-working space so please arrange to use their co-working facilities.
Who is the organizer of the Shanghai Forum? How do I contact Shanghai Forum?
Jason Inch started this meetup at the end of 2012 to create an interesting networking event focused around China's economy and related topics. Jason is an author of two China books, a businessperson running two companies, and a professor in one of Shanghai's MBA programmes, where he teaches about China's economy.
To contact the organizer, you can use the "Contact the Organizer" button on the Shanghai Forum's Meetup.com site, or write to Jason Inch directly at jasoninch "at" yahoo.com.
Where is the meetup held?
LOHAUS on Yongjia Road #50, near Shanxi Road South, is our regular meeting location. You can get here by subway (go to either Shanxi Road South Station or Jiashan Road Station), bus or car.
Click here (http://www.lohasspace.com/%E5%85%B3%E4%BA%8E%E4%B9%90%E6%B4%BB%E5%9D%8A-about-us/%E5%9C%B0%E7%82%B9%E5%92%8C%E8%81%94%E7%B3%BB-location-and-contact/) for detailed instructions on how to get to LOHAUS or refer to the following map:
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Understanding the Chinese Consumer in 2015, with marketing expert Mark Tanner