Inbound Marketing (also called Content Marketing) is where you "wind up" your website so it attracts your crowd and converts some of them into prospects for your business.
The basic principal behind Inbound Marketing is that it is fundamentally easier AND CHEAPER to make it easy for your prospects to find you, than it is for you to keep going out and finding them.
The good news is, it really is. It's amazing how well this works.
It is not nearly as hard as people think, HOWEVER to be effective it must be done right. The only time I've ever seen it fail is when people changed the system and deviated from how we teach them to do it. I know that may sound egotistical, but we are really good at this AND anyone can do it.
If your business needs visibility and leads, you need to learn how to do this.
This is an eight part series that teaches you in detail how you can do this too.
The sessions are:
Apr 25: Overview (the basics of the system)
May 2: Keyword analysis (attracts your crowd a little faster)
May 9: Content and publishing (this is where the rubber meets the road)
May 16: Link management (Google does not actually rank pages, they rank links)
May 23: Engagement (when you follow they system, they will come)
May 30: Conversion (my personal favorite)
Jun 6: Agility (you're probably wondering what this even means)
Jun 13: Wordspress settings (some are absolutely essential)
Seating is limited, so please RSVP early.
If you RSVP and later change your mind, please un-RSVP so as to make your spot available to someone else.
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Looking forward to it. See you on the 25th. It's on my calendar. Anything to make SM marketing easier is good for me.