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Find the tech talent you need for your startup, or find a tech freelance gig.
During the networking session, there will be startups on hand displaying their products, startups who are hiring employees or interns, and organizations that provide services for startups.
If you would like to have a spot at a table to display your product, hire an employee or intern, or promote your services, or you would like to be a sponsor, please send an email to:
How to Price Your Product
How do you price your product so that it gains traction in the marketplace? What are the right margins to help your startup grow, scale, and become profitable as quickly as possible?
Pricing plays a critical role in the business model of any business enterprise. Pricing is arguably the most powerful tool in any entrepreneur's marketing arsenal.
Pricing is especially critical for tech or content-related startups that emphasize user acquisition over immediate revenue generation.
Our speaker will explore the pricing issues that can make or break any startup.
If you have questions for our speaker, please feel free to leave them in the comments section.
This is a live event. This event will be recorded and archived for future review by Idea to IPO members.
6:00 pm to 7:00 pm Networking, Food, Demo Tables, Hiring Tables
7:00 pm to 8:00 pm Presentation, Announcements, Prizes
8:00 pm to 9:00 pm Networking
About Our Speaker:
Mark Stiving, Ph.D., is a pricing expert committed to helping companies capture more of the value they create. All businesses, no matter their size, strive to create value; pricing captures it - the true measure of a company’s worth.
An engaging speaker, Mark explores with his audiences this least understood yet most powerful concept: the correlation of pricing to value. This elusive link profoundly impacts the success or failure of every business.
As a pricing consultant, Mark’s goal for clients mirrors that of every individual entrepreneur or multinational firm: to generate more profit and grow revenue through effective pricing practices.
Mark's new book, Impact Pricing: Your Blueprint for Driving Profits, was written to further share his expertise.
Mark’s blog, PragmaticPricing.com, introduces readers to the finer points of this significant subject. Through anecdotes that hit a universal nerve and arrow-sharp questions that define universal problems, Mark’s pithy explanations offer insights and information to novice or pro. His comments combine the practical and profound overlaid with a sense of humor and a genuine love for his field.
As a practitioner, Mark is currently the Director of Pricing at Maxim Integrated, a $2.5B semiconductor company, where he transforms pricing throughout the organization. He has worked with many companies including National Semiconductor, Cisco, Proctor and Gamble, Grimes Aerospace, Rogers Corporation and many small businesses. He continues to coach entrepreneurs and product managers on how to use pricing in developing their product portfolios.
As an educator, Mark consistently earns stellar ratings for his 2 day pricing course customized for specific corporations. He taught pricing to MBAs at The Ohio State University, and he continues to teach through his writing.
Mark earned his Ph.D. in Pricing (Marketing) from U.C. Berkeley. His pricing research has been published in top tier marketing journals like Management Science and the Journal of Consumer Research.
Mark is conducting a one day workshop on Saturday, March 30th on pricing for entrepreneurs and product managers at Plug and Play in Sunnyvale, CA.
Idea to IPO members are eligible for 25% off the workshop.
In order to get the 25% discount, please use discount code: