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Hooked: How to Build Habit-Forming Products~Nir Eyal, Author, Entrepreneur


Go to the Freidenrich Conference Center on the 4th floor of the Cultural Arts Hall.


There is a cover charge to attend this event.

A "YES"   RSVP on our meetup site goes not confirm your reservation.

In order to attend, you must register and pay here: 

Take advantage of early bird pricing:

First Responders            $5 plus   Eventbrite fees

Second Responders      $10 plus  Eventbrite fees

Third Responders          $15 plus  Eventbrite fees

Please bring your printed ticket to the event.

Or, pay $20 (cash) at the door.

Nir Eyal

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? 

Nir Eyal, a two-time Silicon Valley entrepreneur and regular contributor to TechCrunch, Forbes, and Psychology Today, has constructed a framework for designing habit-forming products called "the Hook Model." The framework gives product designers a new way for thinking of the necessary components of creating user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive engagement.

Nir is the author of Hooked,  published in December 2013.

Habit design is a super power. If used for good, habit design can enhance people’s lives with entertaining and even healthful routines. If used for evil, habits can quickly turn into wasteful addictions.

Companies need to know how to harness the power of hooks to improve peoples’ lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

Participants will learn:

- The common design patterns of habit-forming products. 

- The stages of habit formation and how to optimize for user retention.

- An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs. 

- Practical steps for leading a habit design process to ensure your product is used regularly.

Who should attend:

This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.


6:00 pm to 7:00 pm  Check In, Food, Networking

7:00 pm to  8:30 pm  Presentation, Q & A

8:30 pm to  9:30 pm  More Q & A, Raffle, Book Signing, Networking

About the Facilitator:

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. 

In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, Business Insider, and Psychology Today.

Nir holds an M.B.A.  from Stanford.

Sponsored by: connects students of all ages with experienced U.S. licensed teachers for interactive online tutoring and enrichment.

Grow your mind!  Expand you horizons! 

For a free trial lesson, contact:

Elaine Sigal


Mention that you are an Idea to IPO member. and Elaine are members of Idea to IPO! 

For great food and awesome ambience, visit: 

Mention that you are an Idea to IPO member for a complimentary dessert or cup of tea!

Description: OFJCC_FINAL

Host your meeting, seminar or party at the Oshman Family Jewish Community Center. 

We have a variety of spaces and options available for groups of all sizes. 

For questions or to check availability, please contact Edward Bancroft at [masked]

For VIP service, mention that you are an Idea to IPO member!

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  • Rob

    Please allow for extra time for parking.

    Please review the map advance so you can locate parking and the meeting room seamlessly.

    Directions for Parking and to Locate the Meeting Room:

    1) Please drive into the Palo Alto JCC driveway at 3921 Fabian Way. 2) Stop at the guard booth to check-in. Tell the guard that you are going to the Idea to IPO Event in the Conference Center.

    3) The best place to park for the Freidenrich Conference Center is towards the back or Isle E or Isle F .

    4) This is a busy time of day, so it might be a good idea to take any available spot you can find in Isle B, D, E or F). 4) Take the stairs or elevator up towards the Schultz Cultural Arts Hall. Enter the Schultz Cultural Arts Hall and take the elevator to the 4th floor. 5) Parking is available until the lot is full, at which time guests are directed to park off-site. There is street parking nearby.

    February 20, 2014

  • Rob

    We have demo table space for startups to demo their products during the networking portion of the event.

    Demo table space is free for startups, but we ask that tablers support the event by bringing food to share. (No pork or shellfish. Veggie or cheese pizza is okay.)

    If you would like demo table space, send an email to:


    Some angel investors may be in attendance at the event.

    February 20, 2014

  • Rob

    Just a friendly reminder about the above event.....

    There is a cover charge to attend this event.

    A "YES" RSVP on our meetup site goes not confirm your reservation.

    In order to attend, you must register and pay here: Please bring your printed ticket to the event.

    Or, pay $20 (cash) at the door.


    The cut off time to register and pay online is 3 pm Th 2/20.

    February 20, 2014

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