Startup Fair: Demo & Hiring Tables/Pricing, Monetization, and Revenue Generation





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Startup Fair

During the networking session, there will be startups on hand displaying their products, startups who are hiring employees or interns, and organizations that provide services for startups.

If you would like to have a spot at a table to display your product, to hire an employee or intern, or to promote your services,  or you would like to be a sponsor, please send an email to:






How to Price Your Product

How do you price your product so that it gains traction in the marketplace?  What are the right margins to help your startup grow, scale, and become profitable as quickly as possible?

Pricing plays a critical role in the business model of any business enterprise.  Pricing is arguably the most powerful tool in any entrepreneur's marketing arsenal.

Pricing is especially critical for tech or content-related startups that emphasize user acquisition over immediate revenue generation.

Our speaker  will explore the pricing issues  that can make or break any startup.

If you have questions for our speaker, please feel free to leave them in the comments section.


This is a live event.  This event will be recorded and archived for future review by Idea to IPO members.

Food is sponsored by NephoScale.

Several entrepreneurs will win great door prizes!



6:00 pm to 7:00 pm  Networking, Food, Demo Tables, Hiring Tables

7:00 pm to 8:00 pm  Presentation, Announcements, Prizes

8:00 pm to 9:00 pm  Networking



About Our Speaker:



Mark Stiving, Ph.D.,  is a pricing expert committed to helping companies capture more of the value they create. All businesses, no matter their size, strive to create value; pricing captures it - the true measure of a company’s worth.

An engaging speaker, Mark explores with his audiences this least understood yet most powerful concept:  the correlation of pricing to value. This elusive link profoundly impacts the success or failure of every business.

As a pricing consultant, Mark’s goal for clients mirrors that of every individual entrepreneur or multinational firm:  to generate more profit and grow revenue through effective pricing practices.

Mark's new book, Impact Pricing: Your Blueprint for Driving Profits, was written to further share his expertise.


Mark’s blog,, introduces readers to the finer points of this significant subject. Through anecdotes that hit a universal nerve and arrow-sharp questions that define universal problems, Mark’s pithy explanations offer insights and information to novice or pro. His comments combine the practical and profound overlaid with a sense of humor and a genuine love for his field.


As a practitioner, Mark is currently the Director of Pricing at Maxim Integrated, a $2.5B semiconductor company, where he transforms pricing throughout the organization.  He has worked with many companies including National Semiconductor, Cisco, Proctor and Gamble, Grimes Aerospace, Rogers Corporation and many small businesses.  He continues to coach entrepreneurs and product managers on how to use pricing in developing their product portfolios.

As an educator, Mark consistently earns stellar ratings for his 2 day pricing course customized for specific corporations.  He taught pricing to MBAs at The Ohio State University, and he continues to teach through his writing.

Mark earned his Ph.D. in Pricing (Marketing) from U.C. Berkeley.  His pricing research has been published in top tier marketing journals like Management Science and the Journal of Consumer Research.


Mark is conducting a one day workshop on Saturday, March 30th on pricing for entrepreneurs and product managers at Plug and Play in Sunnyvale, CA.

Idea to IPO members are eligible for 25% off the workshop.


In order to get the 25% discount, please use discount code:





Join or login to comment.

  • Rahul V.

    Giving away free eBook ok How to Launch and Grow your Internet and Mobile App startup to anyone subscribing to­

    March 16, 2013

    • Ramaprasanna C.

      Hello Rahul, I am interested in your book. my email ID [masked]

      March 27, 2013

    • Rahul V.

      You need to subscribe to the blog mentioned.

      March 27, 2013

  • Ben H.

    I make videos for startups!!!

    March 13, 2013

    • Ramaprasanna C.

      Ben, Please connect with us. I own a startup and we are looking forward to create a video for our product launch.

      March 27, 2013

    • Ramaprasanna C.

      my email ID is [masked]

      March 27, 2013

  • Erica

    are there startups currently looking for marketing (marketing automation, SEO, ADWORD) analyst or specialist?

    March 21, 2013

    • A former member
      A former member

      Erica ping me, i recently launched and def looking for someone with your skillset ([masked])

      March 21, 2013

    • Erica

      wonderful. I am messaging you right now.

      March 27, 2013

  • Erica

    I just came across this opportunity from one of the other meet ups... I had to share. Offered here is a booth table and the opp to pitch for free. Over the next 48 hours (a $495 value and limited to 25), you get a free startup demo table for Verticalize 2013 (June 7th on Treasure Island , 2 miles from San Francisco) to #sfbeta, the largest startup Expo in the world. You will be nominated for industry vertical specific awards as well as a chance to get on stage and pitch to investor judges at the Verticalize conference. The only requirement is: You must be a web / mobile / tech company with a live (launched) product less than 5 yrs. old and less than $5M in funding. If you miss the deadline or the 1st 25 is filled up, you still have a chance to be nominated for a discount. Just shoot me an email. In order to get this kind of notification timely and directly, like the FB page "gazillionfund" http://verticalize2013.eventbri...­

    March 21, 2013

    • Mukta G.

      Thanks for sharing the link, we are going there.

      March 23, 2013

    • Erica

      Your welcome!

      March 27, 2013

  • A former member
    A former member

    Looking for a marketing / user acquisition expert for, ping me [masked]

    March 21, 2013

  • Erica


    March 21, 2013

  • Ray S.

    Will there be snacks or food -- just want to get an idea if I need to get dinner beforehand or not. Thanks.

    March 21, 2013

  • Brian T.


    March 21, 2013

  • Harrison R.

    How does one demo a new start up at this event?

    March 16, 2013

    • Rob

      Send an email to: [masked]

      March 17, 2013

  • Sandro T.

    I support all #startup #webagency#idea #dream. I have expertise in: #java #j2ee #html5 #android #iOS

    March 16, 2013

  • Russell H.

    A new but unknown child protection device can give DNA of kidnappers to police, but parents will not buy it unless kidnappers know about it. What to do?

    Can you suggest an efficient (cheap) way to gain this public awareness?

    Proof-of-Concept video:­
    home page:­

    March 15, 2013

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