On combating startup bloat, hiring people who get shit done, and the importance of getting your hands dirty, entrepreneur and BuildFax CTO Joe Masters Emison has quite a few tales from starting and running four different companies.
A frequent contributor to InformationWeek, Joe is coming down from Asheville to give advice on firing bosses, pushing developers to focus on business logic, and knowing when your product is ready for sale.
Joe began his career by winning the 1996 Weird Software Contest with the Mutant Chicken Races and creating the first Windows-based iPod application (EphPod). Over the past ten years, Joe transitioned from development to systems design and data analysis, creating the first BuildFax engines in 2003, the original architecture in 2007, and designing the Pragmatic Extract-Transform-and-Load (PETL) architecture that has made the current national footprint possible.
In addition to running technology and product at BuildFax, Joe also regularly contributes articles to InformationWeek on the cloud and startups. Joe graduated with degrees in English and Mathematics from Williams College and has a law degree from Yale Law School.