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Meet up with two business gamification experts

UPDATE 2 If you can't make it, you can still watch. We're planning to live-stream the panel at 

UPDATE: Since only one person noted a preference to pay for breakfast, we're respectfully requesting that if you'd like to nosh on some bagels or pastries and sip on coffee, please bring your own. (You knew, didn't you, that BYOB means Bring Your Own Breakfast)

Join us on October 3 for our next Social Media Breakfast Club event, featuring two great speakers on gamification (the use of game elements and principles in non-game situations). Come by and learn how to make gamification principles work for your company or clients! We'll meet at 8:30 a.m. with plenty of time for networking.

Our speakers:

Tony Ventrice is Senior Game Systems Designer at Badgeville, The Behavior Platform, where his thought leadership has been helping define the industry for the past two and a half years. Tony is a lifelong game designer with a knack for applying game-design techniques in emerging markets. From mobile, to Facebook, to Gamification, his successful, award-winning designs have taken him to industry leaders and innovators including Namco, Smule, Zynga and Playdom. He has helped design popular social and mobile games including Zynga Poker, Mobsters 2, and I Am T-Pain. For more information, visit

Nicole Lazzaro, the founder (in 1992) and President of XEODesign, Inc., has twenty years expertise in Player Experience Design (PXD) for mass-market entertainment products. Widely recognized as one of the top women working in video games and a pioneering, leading figure in mobile and social games, Fast Company considers Nicole one of the 100 most influential women in high tech, and Gamasutra voted her one of the Top 20 women working in video games. Nicole has spoken at the US State Department, and has been cited by Wired, Fast Company, ABC News, CNN, CNET, The Hollywood Reporter, and Red Herring. She has improved over 100 million player experiences and has worked with EA, Ubisoft, D.I.C.E., Lucas Arts, Disney, PlayFirst, The Cartoon Network, and Nickelodeon on such popular franchises as three of the Myst series, Diner Dash, Fusion Fall, Mavis Beacon Teaches Typing, Jeopardy Online, as well as creativity coaching for the designers of The Sims. For more information, read her bio at

The breakfast is free; however, if you enjoy the coffee and pastries, we ask if you could contribute $6 to reimburse the organizers for the cost. Please indicate in your reply whether you plan to enjoy the croissants and coffee so we can estimate how much to buy. Thanks!

Special thanks to DeVry for hosting us again!

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  • Teresa O.

    Fantastic! My entire direction for my change management consultancy has been altered, and I feel great about it!

    October 11, 2013

  • Guy L.

    Loved the presentations this morning. Was sad to leave early; unfortunately, I had an appointment I had to get to. Looking forward to the event on Nov. 20!

    1 · October 3, 2013

  • JD L.

    Thanks, Bridget, Leslie and everyone else who attended. Great session!

    October 3, 2013

  • Leslie V.

    Thank you for hosting a great event. This was my first MeetUp and it was incredible. Thank you for a great morning.

    I'm looking forward to the next one in November.
    - Leslie

    2 · October 3, 2013

  • Bridget M.

    That was a superb morning!

    Thank you organizers for getting such fine speakers. Wow Nicole and Tony—I have a lot to digest. I look forward to the next #SMBEB. Here's the Minecraft Meetup link for those who are interested:

    Game on people!


    1 · October 3, 2013

  • Kevin B.

    Looking forward to seeing the live stream. Open open open open...

    October 3, 2013

  • Nicole L.

    Excited to meet everyone tomorrow. Get ready to play!

    Game On!

    October 2, 2013

    • Bridget M.

      Love your ASCII wave! Will quote you on this. \o/

      1 · October 2, 2013

  • Sandy S.

    Hi, Unfortunately I won't be able to attend in person. Am very interested in the content. Will this be available via webex?

    October 2, 2013

  • Stuart H.

    Changing RSVP - Sorry, I have a plane to catch, just won't work this time. Have a great meetup.

    September 30, 2013

  • Teresa O.

    Looking to bring my partner, and will update my RSVP if it works out. I will definitely need the coffee, although not so much the pastries. Thank you for organizing!

    September 27, 2013

  • JD L.

    Please help us spread the word about this, we have two top-tier speakers and want to let as many people as possible know about it. Thanks folks!

    2 · September 27, 2013

  • Arthur C.

    Sorry to miss it. I have a client mtg that morning. Looking forward to the next one.

    September 24, 2013

  • JD L.

    By the way, we're rebranding this as the Social Media Breakfast Club, with events in the East Bay and SF.

    3 · September 23, 2013

  • JD L.

    I've heard Nicole speak before and she's great! Thanks to Daryl for the idea of the gameification topic. Looking forward to it.

    Please put me down for breakfast!

    September 23, 2013

  • Bridget M.

    I took the Coursera Gamification MOOC ( and our professor featured a YouTube of Nicole. Looking forward to seeing her in person!

    September 23, 2013

  • Irene K.

    Looking forward to another great program and networking opportunities.

    September 23, 2013

  • Guy L.

    Can't wait to get another take on gamification!

    September 23, 2013

  • A former member
    A former member

    Love it! Can't wait to hear more about gamilfication!

    September 23, 2013

19 went

Our Sponsors

  • DeVry University

    DeVry kindly offers a meeting space for our monthly meetings!

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