Meet up with two business gamification experts

UPDATE 2 If you can't make it, you can still watch. We're planning to live-stream the panel at http://www.ustream.tv/channel/social-media-breakfast-east-bay1

UPDATE: Since only one person noted a preference to pay for breakfast, we're respectfully requesting that if you'd like to nosh on some bagels or pastries and sip on coffee, please bring your own. (You knew, didn't you, that BYOB means Bring Your Own Breakfast)

Join us on October 3 for our next Social Media Breakfast Club event, featuring two great speakers on gamification (the use of game elements and principles in non-game situations). Come by and learn how to make gamification principles work for your company or clients! We'll meet at 8:30 a.m. with plenty of time for networking.

Our speakers:

http://photos3.meetupstatic.com/photos/event/1/7/e/0/600_286806112.jpeg

TONY VENTRICE, SENIOR GAME DESIGNER, BADGEVILLE
Tony Ventrice is Senior Game Systems Designer at Badgeville, The Behavior Platform, where his thought leadership has been helping define the industry for the past two and a half years. Tony is a lifelong game designer with a knack for applying game-design techniques in emerging markets. From mobile, to Facebook, to Gamification, his successful, award-winning designs have taken him to industry leaders and innovators including Namco, Smule, Zynga and Playdom. He has helped design popular social and mobile games including Zynga Poker, Mobsters 2, and I Am T-Pain. For more information, visit www.badgeville.com (http://www.badgeville.com/).

http://photos2.meetupstatic.com/photos/event/1/d/7/6/600_286807542.jpeg

NICOLE LAZZARO, FOUNDER/PRESIDENT, XEODESIGN
Nicole Lazzaro, the founder (in 1992) and President of XEODesign, Inc., has twenty years expertise in Player Experience Design (PXD) for mass-market entertainment products. Widely recognized as one of the top women working in video games and a pioneering, leading figure in mobile and social games, Fast Company considers Nicole one of the 100 most influential women in high tech, (http://www.fastcompany.com/1596192/nicole-lazzaro-founder-xeodesign) and Gamasutra voted her one of the Top 20 women working in video games. (http://www.gamasutra.com/view/feature/3589/women_in_games_the_gamasutra_20.php?page=11) Nicole has spoken at the US State Department, and has been cited by Wired, Fast Company, ABC News, CNN, CNET, The Hollywood Reporter, and Red Herring. She has improved over 100 million player experiences and has worked with EA, Ubisoft, D.I.C.E., Lucas Arts, Disney, PlayFirst, The Cartoon Network, and Nickelodeon on such popular franchises as three of the Myst series, Diner Dash, Fusion Fall, Mavis Beacon Teaches Typing, Jeopardy Online, as well as creativity coaching for the designers of The Sims. For more information, read her bio at http://www.xeodesign.com/founder.html .

The breakfast is free; however, if you enjoy the coffee and pastries, we ask if you could contribute $6 to reimburse the organizers for the cost. Please indicate in your reply whether you plan to enjoy the croissants and coffee so we can estimate how much to buy. Thanks!

http://photos1.meetupstatic.com/photos/event/d/7/f/2/600_286855282.jpeg

Special thanks to DeVry for hosting us again!