Chapter Six: Using Video in Social Media Marketing

http://photos1.meetupstatic.com/photos/event/d/8/0/6/event_213895302.jpegChapter Six of our Social Media Marketing Strategy Plan focuses on video’s role in your social media content plan.

• What options are available to businesses and organizations with different budgets, target audiences and market offerings?

• Generating ROI from your investment in video: Best practices for video optimization, content marketing opportunities for video.

• Alignment: What types of videos best fit your desired brand experience? How long should they be? What images should they use? What should they say? How should they say it?

• When is it necessary to use a professional and what opportunities are best seized with smartphones?

As always, we’ll break out into our Speed Tips Groups for tactical information you can put to work immediately and we’ll enjoy breakfast and professional networking.

This will be the 6th of 11 chapters in your Social Media Marketing Strategy Plan. Join us to learn and engage about a critical component of online marketing success!