Shared values: Politics and social media

With things hotting up ahead of the General Election, our first Sookio Masterclass for 2015 looks at how social media is used in politics and people in the public eye to share their values with a wider audience.

How are politicians and their parties using social media to help them engage with the electorate more effectively? In what way does it change our perception of those in power (or desperate to get it)? And how much does fear of making a gaffe affect the way they tweet?

But what about the people who provide the coverage; how do they keep up with the fast pace of rolling news and ensure their tweets are accurate and impartial? How do they use social media to find new angles on a story? Does social media mean a more diverse range of views are being heard - or is the minority getting drowned out by the mob?

This event is not just for political junkies! As business owners and individuals using social media we can all learn from hearing about the challenges others face, and pick up tips and tricks which will shape our own approach to communicating online.

OUR PANEL SO FAR...

Julian Huppert, Liberal Democrat MP for Cambridge.

Rhodri Marsden, journalist for the Guardian, Telegraph and Independent newspapers.

Richard Lane, from Scope, formerly from Stonewall and who has worked on campaigns for Barack Obama.

Rhammel Afflick, Communications and Media Officer for the British Youth Council.

Hosted by Sue Keogh from web content and social media specialists Sookio (http://www.sookio.com), the evening promises to be fun, informal and full of practical tips which you'll be able to apply straight away in your own business.

CONNECT WITH US

Read the blog (http://sookio.com/blog/sookio-masterclass-politics-social-media-shared-values)

Continue the conversation in our LinkedIn group on straight-talking social media (https://www.linkedin.com/groups?home=&gid=6774378&trk=my_groups-tile-grp)

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Thanks also to Richard Evans of Sky News who was originally on the panel but isn't able to attend due to a clash with the televised Cameron-Miliband debate. Look forward to seeing you at a future masterclass Richard!