The Mad Dash to Cyber Monday: A Retailer’s 30-Day Marketing Plan of Action

Schedule:

6:00pm: Dinner, provided by Springbot

6:30pm: Joe Reger, Co-founder and CTO of Springbot presents: A Retailer’s 30-Day Marketing Plan of Action

7:15pm: Q&A

7:30pm: Networking

The holiday season is here and ready to make your life a little more chaotic. Marketers are feeling the pressure to top their revenue goals from last year, and there’s a lot of competition for consumer share of wallet.

Join our guest presenter Joe Reger, co-founder and CTO of Springbot. Joe will reveal his commerce marketing tips and tricks for the final sprint to the holiday finish line. Using data from Springbot’s own platform, he will outline a simple, grinch-proof, 30-day marketing plan to guide you through the remaining days before Black Friday and Cyber Monday.

You'll learn how to:

· Manage your marketing actions during the busiest time of the year

· Map out your sales and holiday promotions

· Track the success of each marketing channel