Using Social Media to Engage with your Audience

A vital part of any successful social media plan is understanding how often to promote your business and engage, connect and share with your audience online. When and how you talk with your audience through Social Media is the key to truly connecting with them and creating the sense of community both you - and they - are seeking. Join Gina Luttrell, assistant professor at Eastern Michigan University, as we answer some of the most frequently asked questions when planning a social strategy!