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TDWI Los Angeles Chapter Meeting "Justifying Big Data Projects"

When: Thursday, June 12th from 2:30 p.m. to 7:00 p.m.

Lakewood Country Club
3101 Carson Street, Lakewood, CA 90712
Phone: [masked]
See map: google maps

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MicroStrategy is a sponsor so make sure to stop by our booth and enter to win our door prize!


2:30 - 3:00 p.m. Arrivals and Networking

3:00– 3:15 p.m. Welcome and Sponsor Introductions

3:15 - 4:15 p.m. “Justifying Big Data Projects and Getting Business Results” by Dr. Dave Schrader, retired Teradata veteran of 22 years

Big Data has become a buzzword everywhere and creative people and companies are figuring out how to use Big Data to generate useful insights. Just knowing the technology is not sufficient; what matters most is to know how to apply various Big Data technologies to get valuable business results. In this presentation, Dr. Dave will use some case studies and videos to show how leading-edge companies are using Big Data solutions to improve business operations. At the end of the presentation, he will highlight ways to help to justify Big Data projects.

4:15 - 4:30 p.m. 15 Minute Break

4:30 – 5:30 p.m. “BI isn't big data, and big data isn't BI” by Mark Madsen, Third Nature, Inc.

Big data is hyped, but isn't hype. There are definite technical, process and business differences in the big data market when compared to BI and data warehousing, but they are often poorly understood or explained. BI isn't big data, and big data isn't BI. By distilling the technical and process realities of big data systems and projects we can separate fact from fiction. This session examines the underlying assumptions and abstractions we use in the BI and DW world, the abstractions that evolved in the big data world, and how they are different. Armed with this knowledge, you will be better able to make design and architecture decisions. The session is sometimes conceptual, sometimes detailed technical explorations of data, processing and technology, but promises to be entertaining regardless of the level.

5:30 - 7:00 p.m. Complimentary Happy Hour/Networking Event

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