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First meetup! Alistair Croll, author of Lean Analytics

Join us for our first meetup! Alistair Croll, author of Lean Analytics (coming in March on O'Reilly Books), will be giving a talk.

This event is FREE and 15 copies of the book will be given away, sponsored by OK GROW!.

Marc Andreesen said "Markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.

Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.

Hubspot CMO Mike Volpe says, "Your competition will use this book to outgrow you." Rally Software's chief technologist Zach Nies calls Lean Analytics "a huge gift to our industry." Foundry Group's Brad Feld says it's "the antidote" to founders' habit of lying to themselves. And Eric Ries says the collection of industry-wide "is worth the price of admission all by itself."

Join analyst, entrepreneur, and Lean Analytics co-author Alistair Croll as he shares some of the lessons learned creating this book, drawn from discussions with over a hundred business experts and more than thirty case studies. Ben and Alistair's book is quickly becoming the de facto standard for startup metrics, and the must-have companion to Eric Ries' Lean Startup. Join us for an evening packed with hard-won, real-world information no entrepreneur can afford to go without.

Who should attend:

  • Startup founders and entrepreneurs who want to make something that will thrive
  • Investors and industry analysts who need to better understand the health of new ventures
  • Product Managers and Intrapreneurs trying to disrupt business from within
  • BI and analytics professionals who want to connect their work to broader business goals
  • Agency teams that need to help clients understand their business better

What you'll learn:

  • Lean Startup models, analytics fundamentals, and the data-driven mindset
  • How your business model and company stage drive your analytics strategy
  • How to choose the One Metric That Matters for your business right now
  • How to draw a line in the sand, so you'll know it's time to move ahead
  • Applying Lean Analytics principles beyond the garage—to large enterprises and established products


About Alistair:
Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.

Alistair is the chair of O’Reilly’s Strata conference, Techweb's Cloud Connect, and the International Startup Festival. Lean Analytics ( is his fourth book on analytics, technology, and entrepreneurship. He lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting (


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  • Paul D.

    Alistair has posted his slides from the talk:

    March 25, 2013

    • Jose

      Yes, first screen as far as I remember. :)

      April 8, 2013

    • Paul D.

      I followed up to your linkedin message, if you didn't get it email me privately.

      April 8, 2013

  • Sean D.

    Very worthwhile event. Looking forward to reading 'Lean Analytics' .
    Thanks Paul! Thanks Alistair!

    March 20, 2013

  • Luke L.

    Thanks again Alistair for speaking and Paul for organizing. This was one of the best Meetups I've been to!

    March 20, 2013

  • Abdul K.

    Thank you Alistair! Great job Paul! It was a fun and insightful talk. Can't wait to read the book.

    March 20, 2013

  • Alexander S.

    Great talk. Entertaining and full of specific, actionable insights.

    March 20, 2013

  • Peter L.

    Thanks to Alistair. Very insightful and accessible information. Can't wait for my book to arrive! Well done Paul.

    March 20, 2013

  • Paul D.

    It was a great talk! Thanks for coming everyone, and I'll announce the next one ASAP.

    1 · March 19, 2013

  • William T.

    Great event as well even though I showed up late. Any chance we'd be able to get those slides that Alistair used?

    March 19, 2013

  • Amelia D.

    Great event, really enjoyed the great content presented. Looking forward to reading the book!!

    March 19, 2013

  • John C.

    Alistair's book is the best I've read on the topic. Great meetup!

    March 19, 2013

  • Meagan B.

    Great talk. I look forward to reading the book and implementing some of the knowledge shared tonight.

    March 19, 2013

  • Jérôme J.

    I would really love to join!

    March 19, 2013

  • Bill M.

    Sorry, I just found out now and have a business meeting that I cannot reschedule. Next one!

    March 19, 2013

  • William G.

    Sorry Paul, Something came up and I will be unable to attend. Please keep me informed on future events and good luck and have fun!

    March 19, 2013

  • Jose

    Looking forward to this event and excited about all the great analytics events going on this week in TO.

    If you are into Analytics there's another analytics networking event this week: 'Web Analytics Wednesday', at the Charlotte Room on Wed. Mar. 20. More info here - - and do sign up if you're interested.

    Also let me know if you are going to eMetrics or Predictive Analytics world this week.

    March 19, 2013

  • A former member
    A former member

    Startups are risky, but they don't have to be.

    March 17, 2013

  • Nahyan

    Would definitely love to attend this. As an analyst during the day and startup newbie at night, this is definitely up my ally. Thanks for organizing it.

    March 13, 2013

  • Tim C.

    In Boston but wish I could make this.

    March 4, 2013

  • Aaron


    February 22, 2013

  • Martin C.

    Would have loved to have made it (I'm away)

    February 17, 2013

  • Karl D.

    Excited to meet alistair, and the rest of you & learn approaches to effectively understand good metrics!

    February 17, 2013

Our Sponsors

  • OK GROW!

    Event costs, organizing, drinks and giveaways.

  • MaRS

    Event Space

  • DMZ

    Venue Sponsor

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