Startup Marketing: Get Better Awareness to attract Clients & Investors
Details
Startup marketing: How-To Get Better Awareness to attract Clients & Investors -Hosting Amos Talmor
How should you market your startup to attract investors and new clients?
How can you drive higher awareness about your products and services?
How will you educate your potential clients to use your products instead of others?
Building awareness to a new and unknown product is not an easy responsibility nor task.
When you’re facing a Nonexistent market, you should know that most of your initial actions will be directed to spread the word and educate your potential clients about your product and how to use it.
This time we’ll learn - what’s the best formula for getting the right awareness that will attract both Investors and Clients, and also how to better use the New Generation HUB in order to get more from your resources.
The Agenda:
· 18:30 - 19:00; Gathering and Networking
· 19:00 - 19:05; Opening notes, by Naor Naftali
· 19:05 - 19:45; The formula for getting better awareness from clients and investors, by Hayut Yogev (Marketing)
· 19:45 - 20:25; New Generation of HUB for Startups, by Amos Talmor (Investor)
· 20:25 - 21:00; Q&As + Networking
THE LECTURE WILL BE IN HEBREW
Startup Marketing: The formula for getting better awareness from clients and investors, by Hayut Yogev
Lecture description
· Building awareness for new and unknown products (from scratch)
· Align your startup marketing activities according to your market strategy
· Identifying of a real opportunity within your target market
· Market engagement, using product pitching, for immediate penetration and Go-To market strategy
New Generation of HUB for Startups, by Amos Talmor
Lecture description
· Why too many startups fail ?
· What kind of support will drive your startup for breakthrough?
· How to convince investor?
· In what to invest in order to succeed?
· Solving the conflict of “Where and How?”
· What is a “New Generation HUB” and what you can get of it?- New Generation of HUB for Startups
About the Lecturer
Hayut Yogev, CEO, Gaia-VSM
Hayut brings extensive experience and over 28 years of expertise in business management planning, marketing, trade working with many startups, leading international and local companies. Hayut specializes in new business development with international partners, offering superb marketing, commerce and communications skills.
Prior to Gaia, Hayut served as VP Marketing at Nokia Israel part of the International marketing group, General Manager of Bagir Israel, VP marketing and manager of leading global and local brands like Lipton, Energizer, Hain, Tami 4, Yad Mordechai and many more.
Hayut holds an MBA from Bar-Ilan University.
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Amos Talmor, Serial Angel Investor & the Chairman of Lighthouse, an Innovation Warehouse
In addition of being an Angel Investor, Amos has founded and serves as chairman and advisor to management in several of telecom and high-tech companied, such as Kenshoo, Storewiz, Koranga Globalepay and others.
Amos is also the Chairman of The Lighthouse, which is a unique high tech space for new ideas, opportunities and success stories.
The lighthouse is a mix of a hub, a greenhouse, and accelerator – But much better, since it’s focused on helping every company (early to mature) who joins us reach their goals.]
“We more of what you are looking for: more mentors, more services, more options, and more opportunities”
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