Startup marketing workshop:Setting the right marketing goals and marketing tools

A great opportunity to meet with leading providers of different marketing services, such as - PR, Social media, website (design and development), branding and graphic design, video and SEO.

This meetup will be divided to two parts:

1. A lecture about managing marketing implementation and the daily activities

2. meet with the experts and leading providers.

Marketing is all about reaching and accomplish your goals!

It’s not easy to find an investor, nevertheless for a Bootstrapped Startup that need to create his own money to survive reach a breakthrough.

In this session we’ll discuss about marketing for Bootstrapped Startups, What tools and technics can be used in order to Market your startup the right way, and with a cost effective marketing budget.

In addition to the event we will broadcast live on Periscope - Follow us @GaiaVSM.

Lecture #1: (Hayut Yogev)

From setting the right marketing goals To effective 360 marketing tools

In this lecture we’ll discuss:

· How to set measurable goals in a new fast developing market.

· Planning the right marketing activities to achieve the goals.

· The three steps of finding the best marketing providers for you.

Part #2: Meet with the experts (Will be updated soon)

The lecture will be in Hebrew

The Agenda:

· 18:30 – 19:00 Gathering and Networking

· 19:00 - 19:05 Zahi Fish, Opening notes.

· 19:05 - 19:45 Hayut Yogev, From setting the right marketing goals to effective 360 marketing tools

· 19:45 - 20:30 meet with the experts

The Lecturer:

Hayut Yogev, CEO, Gaia-VSM http://www.gaia-vsm.com

Hayut brings extensive experience and over 28 years of expertise in business management planning, marketing, trade working with many startups, leading international and local companies. Heath specializes in new business development with international partners, offering superb marketing, commerce and communication skills.

Prior to Gaia, Hayut served as VP Marketing at Nokia Israel part of the International marketing group, General Manager of Bagir Israel, VP marketing and manager of leading global and local brands like Lipton, Energizer, 3M, Hain, Tami 4, and many more.

Hayut holds an MBA from Bar-Ilan University.

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The Providers:

Or Hillel, Green Lamp - http://www.greenlamp.co (http://www.greenlamp.co/)

Internet Entrepreneur & Internet Marketing Expert. Working for over 12 years in the field of search engine optimization (SEO) and search engine marketing (SEM). Founder of SEO Jobs Finder - #1 Internet Marketing job search website in the US. Founder of Green Lamp - provides clients with a variety of services related to Internet Marketing, working with SMB's and startups.

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Maya Weksler, CEO, Dag Zahav
Maya Weksler is the founder and CEO of Dag Zahav, an award winning studio, specializing in storytelling through short video and animation for small to big businesses & startup companies.Maya had graduated at Bezalel, and since then her studio, Dag Zahav, produced over 90 videos for startups & other companies. Some of these videos won several awards and contests.Maya's video "Kochavim" (Stars), accumulate over million views, and her YouTube channel has gained over 5.5 million views and over 2300 subscribers.

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Yaron Sagi, Founder, SAGI Digital Partner

Yaron is a Digital expert and creative strategist and has more than 10 years of experience of branding companies focusing on high-tech companies.

Some of the clients Yaron work with: Mobileye, N-trig, Coca-Cola, H&M, Nike, Adidas, P&G, Sony, Mako, Rolex, Xblade, Osem, Elite, Rimonim hotels, Gulliver and more.

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AVI YAIR, Founder & CEO, NCSM

Avi Yair, a veteran in marketing and communications, has worked at the center of business and politics in Israel for many years. Avi was formerly Senior Vice-President of Ruder Finn Israel, an international agency offering fully integrated public relations, marketing, and advertising services.

While building Ruder Finn Israel into a $2.5 million per annum company, Avi represented more than 40 clients, including notable Israeli public companies, such as; AudioCodes, ECI Telecom, DSP Group, CompuGen, and Kerex. In addition, he advised numerous venture-related start-ups, successfully designing and implementing their international marketing plans. Amongst these are Proficiency, Procohn, Softwatch, and Scopus Network Technologies.