Build Better Products by Identifying and Validating Your Riskiest Assumptions

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One of the main reasons products fail is that companies fail to validate the most important aspects of their business models. But building a product on incorrect assumptions is like building a house on quicksand. No matter how much time you spend on design and code, the entire thing can collapse if any of your key assumptions are incorrect.

Learn how to identify and test the riskiest assumptions you are making in your product development process so that you can build products that people actually want.

Key Takeaways

Participants will learn:

How to identify their riskiest product assumptionsMethods for testing various types of product assumptionsLean Startup techniques for mitigating risk in product development

This webinar is for anybody who is building an innovative product in a new market. It will help you learn how to mitigate your risk and increase the chances that the product you’re building is the right one.

Presenter

Laura Klein, Principal, Users Know

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Laura has spent 15 years as an engineer and designer. Her goal is to help lean startups learn more about their customers so that they can build better products faster. Her popular design blog, Users Know (http://usersknow.blogspot.com/), teaches product owners exactly what they need to know to do just enough research and design. She is the author of UX for Lean Startups from the O’Reilly Lean Series.

During the day, Laura is a Mentor at Tradecraft (http://tradecrafted.com/) where she helps train the next generation of UX Designers and the VP Product at Hint Health where she’s trying to make healthcare affordable. In her spare time she pretends she has enough time to write another book.