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Fact: Designing interfaces that continually capture the attention of fickle mobile users is a challenge most designers haven't had to deal with before. Making your app 'sticky' can mean the difference between success and failure. Join us in this special State of Mobile breakout to take a look at proven UX/UI techniques like Progressive Disclosure, Variable Rewards, and more anticipatory techniques that you can infuse into your app designs to focus your users attention by reducing clutter, confusion, and cognitive workload. Even if you're not a mobile designer, these techniques can be carried into your Web or multimedia project as well.

Agenda:
6:45 - 7:00 » registration & mingling
7:00 - 7:30 » riveting presentation
7:30 - 7:50 » Q&A
7:50 - 8:00 » closing remarks

About the presenter:

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Erica Jaclyn Stein is the Visual Design Lead at Citrrus. She studied Neuropsychology and Criminology at UMD and Fine Arts at the Corcoran School of Art + Design. This up-and-coming mobile designer has established her reputation on coveted design sites like Dribbble and Béhance and has a respectable UX/design followership on Twitter. She is passionate about moving the mobile design community forward and has contributed some of the most-downloaded Sketch App templates on the internet. Influenced by Swiss Typographic Design, Alexander McQueen, Apple, Fritz Kahan, and retro sci-fi film posters Erica's love for design is heavily supported by applied research and science. She has given experimental research presentations to academic audiences and enjoys speaking to students about all things design-related.

As the Visual Lead for Citrrus, Erica ensures that the apps Citrrus produces are aesthetically in the top 5% and are easy for users to interact with. She is a former figure skater and loves to run.

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