Know Your Target Market and How To Catch It!

"If You Chase Two Rabbits, Both Will Escape" - Know Your Target Market and How To Catch It!

The everything-but-the-kitchen-sink marketing plan usually ends in disappointment.

To be successful in your business, you need to understand who your best your customers are if you want to maximize your sales. Trying to satisfy a wide range of different needs is rarely effective. Splitting your customers into different groups of similar people will enable you to market your products or services specifically to the ones that will be most profitable to you.

We will discuss establishing a customer profile that can give you the information you need to generate business from new and existing markets.

Garry Polodna
Principal, SOAR Creative Group

As a consultant to small and medium size businesses looking to grow their market, Garry combines a fresh perspective and years of marketing and advertising experience to develop winning strategies and effective, results-oriented material for his clients, including small business and franchise owners. He created the SOAR Creative Group five years ago after a career directing the Marketing, Public Relations and Communications efforts at major hospitals and medical schools in the Chicago area as well as a national service association.