Turning visitors into customers - exploring Conversion Rate Optimisation

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Join Libby Bearman, CRO Manager at Browser Media (http://www.browsermedia.co.uk), as she takes you through the online customer journey, unlocking a website's potential, and turning visitors into customers.

Inside half an hour you'll learn:

• How to improve a sucky homepage

• How to stop people bailing when completing online forms

• How to find the right copy to supercharge site performance

As well as practical examples of conversion rate optimisation in action, you'll be invited to take part in a live website analysis, providing insight and feedback to fuel recommendations for testing in the future.

You'll understand first hand what it means to be a conversion rate optimiser.