SyncIpswich March: Marketing Automation – a design, dev and sales perspective

Marketing Automation, software platforms that seek to simplify and automate tasks within marketing departments, is a key trend for 2014. Suffolk’s largest independent digital agency, Crafted, will look at the significance of marketing automation to business success, exploring technical delivery through the Kentico EMS, the importance of developing customer personas and the perspective of the sales team.

Barnie Mills, Head of Design 
For Barnie and his team, design is always about more than making things look good.

With more than 14 years’ experience spanning print, web, multimedia, photography and video, Barnie delivers seamless user experiences and beautifully crafted designs that deliver results every time. During this time, he has worked with some of the UK’s most famous brands, including Universal Music, British Airways, Sky and Famous Grouse.

Leading our creative team, Barnie ensures that our designers produce high quality, creative and functional output to meet our clients’ objectives. He has an eye for detail and loves the challenge presented by evolving technologies, embracing developments such as responsive web design.

Martin Brown, Technical Director
In his five years with Crafted, Martin has grown the agency’s technical department from just two developers in 2008 to a team of 10 today.

As Technical Director, he manages our development team, ensuring that we deliver innovative digital solutions that help our clients to meet their business objectives. With more than 12 years industry experience, he has developed web-based solutions for a number of large organisations throughout his career, including E.ON, TXU Energi and Eastern Electricity.

A keen cyclist, Martin led a team of riders on Crafted’s first ever Business on a Bike networking event. Taking advantage of the agency’s Cycle to Work scheme, his bicycle can often be found in the office bike rack after a leisurely commute. He is a regular participant in our charity endeavours and, in 2012, took part in our Trailwalker 100km trek to raise money for Oxfam.

Tom Gillman, Head of Sales and Marketing 
Mazda to American Express and Vodafone.

As Head of Sales and Marketing, today he is responsible for Crafted’s promotion, growth and development. A full-service marketing consultant, he also scopes out bespoke digital projects to meet the objectives of our expanding client base.

He is passionate about helping companies make the best use of online technologies and enjoys engaging with the region’s businesses to find out how Crafted can help them achieve their goals. A regular speaker at local and industry events, including Crafted’s Digital Bites networking series, Tom champions the importance of digital marketing and the benefits it can bring to organisations of all sizes.

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  • Martin Brown

    Hi - You can download the slides from here:­

    2 · March 28

  • Mark Thomas

    Will the slide be available ? - Also what was the talk which is on Monday 31st? Front development talk ?

    March 28

    • Carl Farmer

      Mark, the meetup on Monday is Front End Suffolk. Its at 7pm in the UCS Waterfront building. More details on the website;

      March 28

  • Martin Brown

    We can certainly share the slides - I'll get the uploaded and provide a URL a bit later.

    March 28

  • Alex Oldman

    Much more interesting than the title suggested (marketing turns me off), this really opened by eyes to maximising web sales platforms.

    1 · March 28

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