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The Tech for Social Change Baltimore Meetup Message Board Meeting Logistics, Details, and Notes › 2011 December - Colleen McKenna - LinkedIn

2011 December - Colleen McKenna - LinkedIn

Kate B.
Baltimore, MD
Post #: 15
Colleen McKenna, a Principal and a LinkedIn Trainer and Coach at Intero Advisory, LLC, talked with us about LinkedIn and why nonprofits should be using it.

LinkedIn is a professional social networking website where people create a resume-like profile and companies create pages that aggregate their employees.

Like Facebook and other social networks, you create connections with other people. You choose who to connect with, so do what you're comfortable with. Avoid connecting with LinkedIn Open Networkers (LIONs). They can dilute the usefulness of your network.

LinkedIn can help you find customers, supporters, and volunteers and has several tools to help you. Two tools are LinkedIn Maps and LinkedIn Year in Review. LinkedIn Maps graphs your connections and relationships. LinkedIn Year in Review shows you the people, whom you are connected to, who recently changed jobs.

When you join LinkedIn, you should optimize your profile and build out your company page.

Optimizing Your Profile.
  • Make your headline more general than your current position.
  • Keep your headline at about 120 characters.
  • Put your email address in your headline to make it easier for people to contact you.
  • Upload a current picture of you, not your kids or pets. This is key to building trust and credibility.
  • Make every word count.
  • Include volunteer experience. It's good for both you and the organization.
  • Use a custom URL.
  • Label the websites instead of using the generic labels.
    Custom Labels:

    Generic Labels:

  • Add apps to feature your reading list, presentations, or blog posts.
  • Turn off the setting for broadcasting changes if you are preparing to find a new job and don't want people to know.

Building Out Your Company Page
Company pages increase brand awareness. Make certain that you use a company profile and not a personal profile for your organization.

Colleen also pointed out two useful tools built-in to LinkedIn:
Alumni Tool. This tool shows you where your fellow college alumni, who are on LinkedIn, are now. It breaks down where they work, what they do, and where they live.
LinkedIn Today. LinkedIn Today aggregates the news that people are sharing on LinkedIn through status updates. You can choose to follow specific topics and publications.

The slides for this specific presentation aren't posted online, but you can see the slides for similar presentations that Colleen has done on SlideShare.
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