14 Nachmani St, Tel Aviv-Yafo
** Please Note: The event is planned to take place on the outside balcony. If it's rainy Tuesday at noon - the event will unfortunately not take place. If there's no rain, please bring warm clothing. **
About the Speaker:
U.S. PR Consultant, Alan Weinkrantz, will share his insights on Story Telling and Branded Content Strategies for 2013.
For 30 years, Alan has helped his global clients sell their vision and their story to the media, industry analysts, thought leaders, and throughout the blogosphere.
He's been fortunate to work with teams who developed the standards that enabled the transmission of data through wireless networks, the development of computer networking, one of the first Internet cafes in the world, the rise of computer security, the commercialization of VoIP, the creation of the WiFi standard, the deployment of IPTV, a new wired home network standard known as G.hn, the world’s first Windows-based true multi-touch tablet PC, and many other transformational technologies that are now considered mainstream.
In addition to applying very traditional PR methods and having or knowing how to cultivate the right type of media contacts, Alan helps his clients become successful content producers and curators in their own right via the Social Internet.
About the Talk:
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
There are way too many startups, with way too many similar ideas, or ideas that may cross into each other's space. Effectively pitching and gaining media coverage is increasingly getting more difficult because of the volume of startups all vying for limited bandwidth and time with journalists.
Early on, if you are able to build not only your message, but your story, your company's narrative and it's verbal brand, it will provide for another layer of something defensible you can add to your company's intellectual assets.
Weinkrantz will present a very simple and powerful 90-day process to help put this method and approach into action.