Professor of Marketing, Golden Gate University


Hometown: Berkeley

Member since:

July 24, 2011

Company: (Name & Web Site)

Golden Gate University & Psychology Today. I am a professor of marketing. I do research related to behavioral economics and the role of emotions in decision making. This includes decisions about what stocks to invest in, what products to buy, and what causes to contribute to. I also study how men and women differ in their decision making patterns. I have won teaching awards from 4 different universities. Currently, I teach consumer behavior and marketing communications-- two very exciting subjects! I am often quoted in the media and am very good at helping startups (and founders) get media coverage.

Title (Must be Founder or CEO to apply)

Officially, I am none of the above. I am a professor of marketing and a blogger for Psychology Today: http://www.psychologytoday.com/blog/your-money-and-your-heart However, I often lose my keys, and then find them, so one could say that I am "finder"-- which sounds similar to founder... Also, I do own shares of ISL, so I guess this makes me an "investor" in MANY israeli tech companies. Aah the power of index funds! Seriously, while I don't quite fit the mold for the group, I think you learn more from adding diverse backgrounds into any conversation.

Company Description (1-2 Sentences)

I am a marketing professor at a university that is located in the financial district of San Francisco. I do also do consulting to help companies more effectively discover and and deliver what consumers really want.

LinkedIn Profile:



I am a professor of marketing and a behavioral economist. I also blog for Psychology Today about how emotions affect decision making, particularly with how we spend our time & money. Previously, I worked in marketing communications and branding.

What Michelle is saying about this Meetup Group

Its a well run event with smart people doing interesting things. Interestingly, some of my research is on overconfidence. Research suggests that overconfidence is bad if you are an investor, but good if you are an entrepreneur. This may be part of the Israeli edge in startups. Lets face it, Israel is not a a nation of low confidence, and this group illustrates this fact in volumes. I find the Israeli confidence factor to be both intriguing and amusing. ; )

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