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The One-stop shop for SMEs and Start-ups!

We bring people in the Silicon Roundabout together to discuss, share, pitch and network. 

In London’s competitive investment climate, entrepreneurs often lack the business connections and brand awareness to get the attention of potential funders, and at the same time many investors don't have a pipeline into early-stage technology and Internet companies.

Tech City coffee provides a unique funnel for innovators to interact with a wide range of investors, present their plans, receive expert feedback, bring in strong leadership, and pave the way for them to receive angel and institutional funding. 

Find below the 10 key Business modules that all starts ups founders should know about:

Core modules for Business development and Management:

1. Project management

incl. outsourcing

2. Product development

  incl. Lean start up, MVP, Ux/UI, graphics design

3. Managing teams

incl. hiring, training

4. Finance

Incl. Financial management and modelling, accounting

5. Legal

  incl. Employment law, IP

6. Operations

incl. admin, logistice, procedure/process/policy

7.  Marketing and Sales

  Incl. Growth hacking, CRM, BI

8. Scaling strategy

  Incl. Growth

9. Fund raising

  incl. Investment, SEIS/EIS

 Funding: what do I need to know to negotiate with investors

Business Plan Writing: what is most important for investors

10. Product – Market fit

incl. Testing, Market research, Pivot

“Investment ready”

Requirements, to be in the top 1 %:

1. 10 slide pitch deck,

2. Pitching practice, 

   Practice makes perfect. 

   There is no substitute for practice.

3. Business plan

Pitch deck and pitching to Investor

All companies that pitch at the event will use the same pitch deck.

If your company would like to pitch to the investors, then request the 
“10 slide pitch deck – 5 min pitch” template.

First, you will have to send me all 7 items/information about your company:

1.description, 2. age, 3. stage, 4. team, 5. investments, 6. Traction, 7. Website.

Investor meeting conduct

You will get to meet with many investors in this meetup group.  Follow this code:

1. Primarily, research and read the Investors website, in particular their portfolio.  2. Investigate and check if the VC is a relevant fit for you and your company.  3. Be prepared to spend a percentage of your time on a regular basis to get investment.  4.  There are no short/quick fixes to the investment process.  5.  You will need to meet with several investors over a long period of time.  6.  Do not form a queue in order to talk to a VC, during the networking session.  7. Do not cold approach investors.  It is better to get to know them by a warm introduction from a person within their network

Four stages of growth and Investment

Tech investors make Tech investment based on the Tech Milestones that you achieve

These are guidelines for you to follow, when looking  for investors/investment:

Stage 1: Idea

Investment size – up to £ 50 k

Risk to investor - Extremely high

Milestones - You have a good idea and are putting together a team. 

You will need to form a UK based company.

Stage 2: Seed stage

Investment size – up to £ 150 k (SEIS)

Risk to investor - High

Milestones - You product has been successfully tested and you are about to launch.

                       You also have a great team.

You will need to register for "HMRC: SEIS Advanced assurance"

Stage 3: Revenue

Investment size – up to £ 250 k

Risk to investor - Medium

Milestones - Your company has recurring UK revenues and significant traction.

Both the quality and the quantity of the revenue/traction is important

Stage 4: Growth

Investment size – over £ 250 k

Risk to investor - Low

Milestones - Everything is in place and your company is looking to expand and scale

Your GPS system

Emphasis is on Growth, Profitability and Scalability_Sustainability

- by using industry best practises.

Top 1 %

Successful Business model is ALL 3:

- high Tech,

- solid Business best practice, & 

- disciplined Entrepreneurs

Start up stands for:

S calability

T eam

A real need

R evenue (rule breaker)

T hird party validation

U SP (users)

P rototype (MVP)

Important Cs

***Collaboration***Content***Contacts***Cash flows***Concepts


Personal Development

Confidence, Discipline, Motivation, Positivity, Optimism, Communication,

Time management, Leadership, Focus, Health, Self-Esteem, Resilience,

Resourcefulness, Teamwork, Proactive, Initiative, Personality, Passion, Character,

Corporate functions

IT, Finance, H.R., Customer services, Governance, Compliance, Marketing,

Sales, Product dev, Project Mgt,  Operations, Enterprise, Export, Risk,

Purchasing and Inventory, Legal, Admin.

Planning and Performance

Forecasting, Monitoring, Metrics, Measurement, Deliverables, Deadlines

Targets/Goals, Achievements


Methodology, Execution, Network, Tutor, Organisation, Results

Revenue model

Projection, Forecasts, Metrics, cost of Acquisition, Repeat customers


Supply, Demand, Risk, Size, Segmentation, Disruption, Market research

Market data, Market fit, TrackingSaturation, Maturity, Message, Barriers, 

New markets, Adjacent markets, Market niche





To be in Business, you have to know about Business.

Reasons why startup fail:

10 tips to deliver a successful Silicon Valley pitch. Check it out here:

Chris O’Donnell of Brooklyn Bridge Ventures offers an inside look at his calendar and activities to display how he spends his time in “What the Heck Does a VC Do All Week Anyway?

Growth hacking:

The open meeting is held on Tuesday/Wednesday/Thursday and everyone interested in 

Business and Personal Development is welcome!

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Welcome to the One-stop shop for Entrepreneurs, SMEs & Start-ups! #TechCityCoffeemeet­up

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