Techie Brekkie : Marketing to a varied audience

Selling to different audiences within B2B technology.

Before the digital revolution the buying team for technology was always the IT department. So marketing to them was quite simple. In other words keep things technical!

Nowadays buying teams are not only bigger but much more diverse. More people can scope out the solution they think they need so the lines of business like supply chain, HR and customer services have a far greater say.

But how do you identify the different people involved? How do you adapt your marketing to different levels of knowledge? And how can you reach these diverse individuals within an organisation?

Come along and share your ideas, learn from others' experience and techniques in this area and pose your questions to a room of others working or with an interest in this type of customer engagement marketing.

This breakfast is kindly sponsored by Martrain (http://www.martrain.co.uk/), and as usual there will be breakfast butties and pastries provided!

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