Techie Brekkie: Conversion Rate Optimisation: Using data to increase conversion

For years, driving traffic to their website has been a primary goal for many marketers - it’s their job to ensure the ‘right’ traffic is sent to the site. After that some on-brand, relevant, content and beautiful design will win potential customers or clients over – right?

Conversion Rate Optimisation (CRO) has risen to the forefront over the last couple of years. Why? Because it helps us all get more bang for our (advertising) buck! CRO is about continually seeking ways to improve the performance of your website, and more importantly using data to create valid testing hypotheses and ensuring the results are statistically sound.

This might be creating targeted landing pages to engage visitors, redesigning forms to make them simpler, changing the site infrastructure to create a more efficient customer journey and looking at page hierarchy to ensure key messages are communicated.

So, should you care about Conversion Rate Optimisation (CRO) and can it really make a difference to your bottom line? Definitely.

CRO works alongside and enhances SEO, PPC, Web Design, Email Marketing – in fact any campaign that drives traffic to your website.

Come along and learn more about this area, share ideas and learn from others' experience and techniques with CRO, and how it fits into the wider marketing mix.

This Brekkie is kindly sponsored by Search Star - as usual there will be bacon butties and pastries provided!

http://photos4.meetupstatic.com/photos/event/1/e/2/a/600_435367722.jpeg