Techie Brekkie: Growth Hacking - Lean marketing for startups

Growth is a make-or-break metric for all startups. Recently, a handful of companies have grown from 0 to 10+ million users in a matter of months with little or no marketing! The meteoric growth of Dropbox, Air B&B and Instagram started with a few ingenious ‘growth hacks’ that made the difference between success and failure.

Subsequently, the individuals who can create growth are in hot demand. The roles of marketing and engineering are colliding to focus on customer experience. ‘Growth Hackers’ are a new breed of technical marketers, utilising emerging technology in an analytical, creative and tenacious manor. Their true north is GROWTH.

There will be a short presentation from Tom followed by a facilitated discussion around the topics covered.

· The ‘Growth Hacker Mindset’ and how you can adopt this approach

· The ‘Growth Hacking Process’ and common methodologies

· Understanding your customer journey and the relevant metrics

· Direct user acquisition and seamless conversion tactics

· Building a product with virality and growth at the core

· Case studies from successful companies about their early stages of growth and anecdotes from Ordoo’s experiences

About our speaker

Tom Dewhurst is the founder & CEO of Ordoo (http://www.ordoo.co.uk/) – an app for busy people to save time collecting coffee and lunch. The Ordoo app is in its early phase of growth and Tom and his team will be speaking from their current experiences.

Ordoo have offered a free coffee for anyone who orders on the app at the Engine Shed's Cafe Gusto during the meetup.